Session
Management Business and Economy
Description
In the age of advanced technology, particularly in the third millennium, digital marketing and artificial intelligence (AI) play a crucial role in transforming advertising methods and market development. The use of social networks, websites, and advertisements targeted by promoters and users has managed to create a very exclusive and attractive image for consumers in Kosovo as well. The online shopping experience and the presentation of products and services in a contained and appealing manner have made this component gain a more dispersed access in the Kosovo market. This paper examines the impact of these technologies on market development in Kosovo by analyzing key digital marketing techniques and the role of AI in optimizing these strategies. The paper will use a combination of qualitative and quantitative methods for data collection and analysis, including interviews with marketing managers and consumer surveys. This study aims to provide a deep understanding of the effectiveness and challenges of these technologies in the Kosovar market. The expected results indicate a significant improvement in marketing campaigns and the identification of opportunities for further enhancement.
Keywords:
Digital Marketing, Artificial Intelligence (AI), Market Development, Consumers, Kosovo.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Kampus, Lipjan
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.3107/ubt-ic.2024.4
Recommended Citation
Rama, Hamëz, "The Impact of Digital Marketing and Artificial Intelligence (AI) on the Development of the Market in Kosovo" (2024). UBT International Conference. 4.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/MBE/4
Included in
The Impact of Digital Marketing and Artificial Intelligence (AI) on the Development of the Market in Kosovo
UBT Kampus, Lipjan
In the age of advanced technology, particularly in the third millennium, digital marketing and artificial intelligence (AI) play a crucial role in transforming advertising methods and market development. The use of social networks, websites, and advertisements targeted by promoters and users has managed to create a very exclusive and attractive image for consumers in Kosovo as well. The online shopping experience and the presentation of products and services in a contained and appealing manner have made this component gain a more dispersed access in the Kosovo market. This paper examines the impact of these technologies on market development in Kosovo by analyzing key digital marketing techniques and the role of AI in optimizing these strategies. The paper will use a combination of qualitative and quantitative methods for data collection and analysis, including interviews with marketing managers and consumer surveys. This study aims to provide a deep understanding of the effectiveness and challenges of these technologies in the Kosovar market. The expected results indicate a significant improvement in marketing campaigns and the identification of opportunities for further enhancement.