The Importance and Role of Online Media in Informing the Public During and After the Covid-19 Pandemic (2020-2023)
Session
Journalism, Media and Communication
Description
This paper presents the role of portals as information tools during and after the Covid-19 pandemic. In order to obtain the most accurate results, in addition to the analysis of online media monitoring, two questionnaires were also conducted as research tools in order to understand the perspective of the respondents in different periods, one during the 2020 pandemic, and the other after the 2023 pandemic period, comparing the data and results obtained from both researches. In extracting statistics from the two questionnaires, 358 respondents responded in the two different periods. Four interviews were also conducted with different journalists about the way online media report on the pandemic situation, the difficulties of work during reporting from the field, and their professionalism. The paper shows the importance and power that the media has in informing the general audience, often displaying professionalism, but also including defects in reporting with unverified information. The findings show that during the pandemic, online media played a critical role in informing citizens about the pandemic situation, providing statistics, launching awareness campaigns and offering great advantages in accessing information. However, in some other cases, inaccurate and unreliable news was also published, which caused unnecessary panic and fear among citizens.
Keywords:
online media, portals, information, Covid-19 virus, verification
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.236
Recommended Citation
Krasniqi, Saranda, "The Importance and Role of Online Media in Informing the Public During and After the Covid-19 Pandemic (2020-2023)" (2025). UBT International Conference. 16.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/JMC/16
The Importance and Role of Online Media in Informing the Public During and After the Covid-19 Pandemic (2020-2023)
UBT Lipjan, Kosovo
This paper presents the role of portals as information tools during and after the Covid-19 pandemic. In order to obtain the most accurate results, in addition to the analysis of online media monitoring, two questionnaires were also conducted as research tools in order to understand the perspective of the respondents in different periods, one during the 2020 pandemic, and the other after the 2023 pandemic period, comparing the data and results obtained from both researches. In extracting statistics from the two questionnaires, 358 respondents responded in the two different periods. Four interviews were also conducted with different journalists about the way online media report on the pandemic situation, the difficulties of work during reporting from the field, and their professionalism. The paper shows the importance and power that the media has in informing the general audience, often displaying professionalism, but also including defects in reporting with unverified information. The findings show that during the pandemic, online media played a critical role in informing citizens about the pandemic situation, providing statistics, launching awareness campaigns and offering great advantages in accessing information. However, in some other cases, inaccurate and unreliable news was also published, which caused unnecessary panic and fear among citizens.