The Role of the Music Manager in Building the Digital Identity of Young Artists in the Age of Social Media
Session
Modern Music and Audio Production
Description
In an era of rapid technological transformations, social media has created new opportunities for the professional and artistic development of young artists. Platforms such as TikTok, Instagram, YouTube and Spotify are no longer just promotional tools, but indispensable spaces for presenting talent and building digital identity. This study examines the increasingly important role of the music manager as a strategic leader, mentor, negotiator and emotional supporter in this dynamic environment. Through a combination of theoretical analysis, concrete cases and digital data, the paper offers a clear overview of contemporary strategies for content management and audience interaction, contributing to building a sustainable and authentic career for young artists.
Keywords:
Music Management, Young Artists, Digital Identity, Social Networks, Management Strategies, Artificial Intelligence
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.283
Recommended Citation
Gjikolli, Aida and Ispahiu, Tomor, "The Role of the Music Manager in Building the Digital Identity of Young Artists in the Age of Social Media" (2025). UBT International Conference. 10.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/MMDPM/10
The Role of the Music Manager in Building the Digital Identity of Young Artists in the Age of Social Media
UBT Lipjan, Kosovo
In an era of rapid technological transformations, social media has created new opportunities for the professional and artistic development of young artists. Platforms such as TikTok, Instagram, YouTube and Spotify are no longer just promotional tools, but indispensable spaces for presenting talent and building digital identity. This study examines the increasingly important role of the music manager as a strategic leader, mentor, negotiator and emotional supporter in this dynamic environment. Through a combination of theoretical analysis, concrete cases and digital data, the paper offers a clear overview of contemporary strategies for content management and audience interaction, contributing to building a sustainable and authentic career for young artists.