Session
AGRICULTURE, FOOD SCIENCE AND TECHNOLOGY
Description
Fast food packaging represents a pervasive yet often overlooked facet of modern dining, bearing both convenience and significant environmental challenges. This study investigates how consumer awareness of the environmental consequences of packaging materials influences their preferences and behaviors. It explores consumer preferences for materials perceived as more eco-friendly, such as paper-based options over plastics, and the consequential impact on disposal practices. This study used quantitative research to investigate consumer perception and the environmental impact of fast-food packaging. It was conducted through a Google Docs survey, to which approximately 250 people responded in Kosovo. The data tool used to analyze the answers from respondents is the IBM SPSS program, through which the statistical and graphic data for the choices in the questionnaire are obtained. Understanding the nexus of consumer perception and the environmental impact of fast-food packaging is instrumental in promoting sustainability within the food service industry. The result indicates that environmental awareness among consumers is increasing, they are showing increased interest in products that have less impact on the environment. Also, this research provides valuable insights for policymakers, fast food businesses, and environmental advocates working to align the industry with consumer expectations and broader sustainability goals.
Keywords:
Consumer Perception, Fast Food Packaging, Environmental Impact, Sustainability
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-95-6
Location
UBT Lipjan, Kosovo
Start Date
28-10-2023 8:00 AM
End Date
29-10-2023 6:00 PM
DOI
10.33107/ubt-ic.2023.431
Recommended Citation
Nuhija, Azra and Lajqi, Violeta, "Consumer Perception and the Environmental Impact of Fast-Food Packaging" (2023). UBT International Conference. 1.
https://knowledgecenter.ubt-uni.net/conference/IC/Food/1
Consumer Perception and the Environmental Impact of Fast-Food Packaging
UBT Lipjan, Kosovo
Fast food packaging represents a pervasive yet often overlooked facet of modern dining, bearing both convenience and significant environmental challenges. This study investigates how consumer awareness of the environmental consequences of packaging materials influences their preferences and behaviors. It explores consumer preferences for materials perceived as more eco-friendly, such as paper-based options over plastics, and the consequential impact on disposal practices. This study used quantitative research to investigate consumer perception and the environmental impact of fast-food packaging. It was conducted through a Google Docs survey, to which approximately 250 people responded in Kosovo. The data tool used to analyze the answers from respondents is the IBM SPSS program, through which the statistical and graphic data for the choices in the questionnaire are obtained. Understanding the nexus of consumer perception and the environmental impact of fast-food packaging is instrumental in promoting sustainability within the food service industry. The result indicates that environmental awareness among consumers is increasing, they are showing increased interest in products that have less impact on the environment. Also, this research provides valuable insights for policymakers, fast food businesses, and environmental advocates working to align the industry with consumer expectations and broader sustainability goals.