Session
Agriculture, Food Science and Technology
Description
Due to environmental problems from food packaging, in recent times the tendency to use different techniques for environmental protection and reducing waste from packaging has increased significantly. The main purpose of this paper is to research and assess the impact of the design of ecological packaging as a method for reducing waste from food packaging, and the impact of the ecological packaging design on consumers’ perception of purchasing food products. The research was developed in the form of a review of other researchers as well as through a survey by Google Docs., in Montenegro. The study included 300 people who participated by filling out an online questionnaire. This paper further elaborates on the research findings by comparing age groups, gender, perception of ecological packaging, consumer awareness, and the main problem that pushes consumers not to try to change their lifestyle for a cleaner environment and derives the results of analyzes that best summarize the problem and lead to its solution, especially the possibility for its solution. The tool used to analyze the answers is the IBM SPSS program, through which the statistical and graphic data for the choices of the participants in the questionnaire were obtained. This study makes diverse contributions in terms of theory, methodology, and policy-making, and with the recommendation for packaging industries to design packaging with ecological designs that stimulate the curiosity of consumers for their purchase.
Keywords:
Environmental protection, food package, ecological design.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-95-6
Location
UBT Lipjan, Kosovo
Start Date
28-10-2023 8:00 AM
End Date
29-10-2023 6:00 PM
DOI
10.33107/ubt-ic.2023.417
Recommended Citation
Lajqi, Violeta; Ljukovic, A; Dinaj, S; and Makolli, Sami, "The influence of ecological packaging design on consumer perception of purchasing food products: a case study in Ulqin" (2023). UBT International Conference. 3.
https://knowledgecenter.ubt-uni.net/conference/IC/Food/3
The influence of ecological packaging design on consumer perception of purchasing food products: a case study in Ulqin
UBT Lipjan, Kosovo
Due to environmental problems from food packaging, in recent times the tendency to use different techniques for environmental protection and reducing waste from packaging has increased significantly. The main purpose of this paper is to research and assess the impact of the design of ecological packaging as a method for reducing waste from food packaging, and the impact of the ecological packaging design on consumers’ perception of purchasing food products. The research was developed in the form of a review of other researchers as well as through a survey by Google Docs., in Montenegro. The study included 300 people who participated by filling out an online questionnaire. This paper further elaborates on the research findings by comparing age groups, gender, perception of ecological packaging, consumer awareness, and the main problem that pushes consumers not to try to change their lifestyle for a cleaner environment and derives the results of analyzes that best summarize the problem and lead to its solution, especially the possibility for its solution. The tool used to analyze the answers is the IBM SPSS program, through which the statistical and graphic data for the choices of the participants in the questionnaire were obtained. This study makes diverse contributions in terms of theory, methodology, and policy-making, and with the recommendation for packaging industries to design packaging with ecological designs that stimulate the curiosity of consumers for their purchase.