Session

Management, Business and Economics

Description

The countries of the Western Balkans, both individually and in the regional context, face a series of actual and potential environmental problems and challenges with significant impact on sustainable development. These issues include air pollution, inappropriate water and waste management practices, loss of biodiversity and habitat degradation, climate change and exposure to natural disasters. By addressing environmental problems through the adoption of green innovations, countries in the region can ensure sustainable development while simultaneously conserving their natural resources, protecting ecosystems and improving the well-being of their citizens. The article aims to investigate the key drivers behind the adoption of green innovations in the countries of Western Balkans. Understanding the role of these determinants is crucial in addressing environmental issues, promoting sustainability, and advancing integration into the European Union. Through a critical review of contemporary literature and empirical data analysis, this article identifies the primary political, legal, economic, technological, and social factors that influence the implementation of green innovations in the region. Employing both theoretical and empirical approaches, this study contributes to an understudied field related to green innovations encompassing technologies, practices, and environmentally friendly policies shaped by various interconnected factors in the context of the region. The paper offers significant findings for businesses, policymakers, and other stakeholders interested in fostering green innovations and sustainable development in the region.

Keywords:

green innovations, drivers, Western Balkans, environment, sustainable development.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-95-6

Location

UBT Lipjan, Kosovo

Start Date

28-10-2023 8:00 AM

End Date

29-10-2023 6:00 PM

DOI

10.33107/ubt-ic.2023.178

Included in

Business Commons

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Oct 28th, 8:00 AM Oct 29th, 6:00 PM

Drivers of Green Innovations in Western Balkan Countries

UBT Lipjan, Kosovo

The countries of the Western Balkans, both individually and in the regional context, face a series of actual and potential environmental problems and challenges with significant impact on sustainable development. These issues include air pollution, inappropriate water and waste management practices, loss of biodiversity and habitat degradation, climate change and exposure to natural disasters. By addressing environmental problems through the adoption of green innovations, countries in the region can ensure sustainable development while simultaneously conserving their natural resources, protecting ecosystems and improving the well-being of their citizens. The article aims to investigate the key drivers behind the adoption of green innovations in the countries of Western Balkans. Understanding the role of these determinants is crucial in addressing environmental issues, promoting sustainability, and advancing integration into the European Union. Through a critical review of contemporary literature and empirical data analysis, this article identifies the primary political, legal, economic, technological, and social factors that influence the implementation of green innovations in the region. Employing both theoretical and empirical approaches, this study contributes to an understudied field related to green innovations encompassing technologies, practices, and environmentally friendly policies shaped by various interconnected factors in the context of the region. The paper offers significant findings for businesses, policymakers, and other stakeholders interested in fostering green innovations and sustainable development in the region.