Factors influencing the use of electronic services in Kosovo
Session
Management, Business and Economics
Description
This paper deals with an issue which is very trending recently, the Digitization of businesses in Kosovo and the influencing factors in the use of electronic services by the customers of these businesses.
The purpose of this paper is to find out the influencing factors in the use of electronic services in Kosovo, so in order to understand these factors, we analyzed research done for our country by different authors, and also compiled a survey on the use of electronic services ( customers), the survey was distributed through social networks, e-mails and direct conversations with individuals.
From the obtained results, it appears that electronic services are used sufficiently in our country and these services are also offered by our businesses in our country. Services that are mostly used by customers and offered by businesses are: buying clothes or cosmetics and money transfers. In extracting the results of the surveys, we also analyzed the seven hypotheses which present the connections, differences and influences between factors (lack of time, prices, comfort and personal income) and demographic data (gender, age, level of education, and income personal).
Keywords:
Digitization, Businesses, Electronic Services, Transformation, Trend
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-95-6
Location
UBT Lipjan, Kosovo
Start Date
28-10-2023 8:00 AM
End Date
29-10-2023 6:00 PM
DOI
10.33107/ubt-ic.2023.188
Recommended Citation
Domniku, Mirjeta; Kalac, Mersiha; and Qerimi, Fortesë, "Factors influencing the use of electronic services in Kosovo" (2023). UBT International Conference. 43.
https://knowledgecenter.ubt-uni.net/conference/IC/MBE/43
Factors influencing the use of electronic services in Kosovo
UBT Lipjan, Kosovo
This paper deals with an issue which is very trending recently, the Digitization of businesses in Kosovo and the influencing factors in the use of electronic services by the customers of these businesses.
The purpose of this paper is to find out the influencing factors in the use of electronic services in Kosovo, so in order to understand these factors, we analyzed research done for our country by different authors, and also compiled a survey on the use of electronic services ( customers), the survey was distributed through social networks, e-mails and direct conversations with individuals.
From the obtained results, it appears that electronic services are used sufficiently in our country and these services are also offered by our businesses in our country. Services that are mostly used by customers and offered by businesses are: buying clothes or cosmetics and money transfers. In extracting the results of the surveys, we also analyzed the seven hypotheses which present the connections, differences and influences between factors (lack of time, prices, comfort and personal income) and demographic data (gender, age, level of education, and income personal).