Date of Award

Fall 11-2011

Document Type

Thesis

Degree Name

Bachelor Degree

Department

Management, Business and Economics

First Advisor

Edmond Hajrizi

Language

Albanian

Abstract

On the hectic and dynamic business environment, strategic approach of majority of the companies competing on the global market place worked toward development of the tools help them build competitive advantage and differential advantage on the market. Through this commitment, strategy as a concept was developed and it’s core elements including SWOT analysis. SWOT in general is very broad and can be used for various purposes including individually.

The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company, product, project or person (career).

On this project SWOT analysis will be described as a concept including advantages, disadvantages, usage and characteristics and also a case study of Antika company.

DOI

10.33107/ubt-etd.2011.1911

Included in

Business Commons

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