Keywords
Cultural heritage, arts, digital media, protection, promotion etc
Abstract
The goal of this paper is to provide an overview of how digital media are creating new conceptual and operational landscapes. On one hand, digital media are altering expectations regarding digital tools for both individuals and institutions. On the other hand, they are giving artists new opportunities to explore and innovate in their creative expressions. The question arises: Is culture merely our past, our roots, ancient artifacts, or historical art? Culture encompasses all the elements that shape our identity and influence how we behave and interact in various aspects of our lives both personal and public. It includes practices we choose to follow, including elements of cultural heritage. In today’s world, we operate within a hybrid environment that blends the physical and digital realms. In this mixed reality, technology significantly influences our behavior, connects people across the globe, and contributes to the development of a "monoculture." This paper explores the impact of technology, particularly big data, on cultural heritage and arts. It examines the advancements that have led to significant shifts in cultural informatics research and provides insights into how cultural heritage and arts might evolve in this integrated world.
DOI
10.33107/ijbte.2024.12.1.02
First Page
1
Last Page
14
Recommended Citation
Arifi, Arben
(2024)
"The role of digital media in the promotion of cultural heritage and art,"
International Journal of Business and Technology: Vol. 12:
Iss.
2, Article 8.
DOI: 10.33107/ijbte.2024.12.1.02
Available at:
https://knowledgecenter.ubt-uni.net/ijbte/vol12/iss2/8