Relation between Contemporary Art and Graphic Design?

Session

Integrated Design

Description

We need to frequently reflect on our professional activity and the media we work in. If we don’t reflect on these things, we can come close to Marcel Duchamp’s saying “stupid as a painter”, which we can also read as “stupid as a designer or architect …” He divided art into lower-status art or retina art, which only pleases the eye, and cerebral art, which is based on rational reflective principles. Design without reflection is rather a craft. Design should in general positively contribute to humanity and should be critical to unjust societies and political systems, instead of just serving as the aestheticization of neoliberal capitalism. Today, contemporary art can be an inspiration and can help improve the design, just as design influenced modern art at the beginning of the 20th century. Just think of Russian constructivism and John Hartfield. In addition to this, the research is connected with some comments and examples (or of the groups, I’m working with) and explain how I personally intertwine/connect my different professions, being an artist and graphics and set designer.

Keywords:

contemporary art, graphic design, reflection, modern, constrtivism

Session Chair

Ajhan Bajmaku

Session Co-Chair

Miran Mohar

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

Location

Pristina, Kosovo

Start Date

27-10-2018 9:00 AM

End Date

27-10-2018 10:30 AM

DOI

10.33107/ubt-ic.2018.221

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Oct 27th, 9:00 AM Oct 27th, 10:30 AM

Relation between Contemporary Art and Graphic Design?

Pristina, Kosovo

We need to frequently reflect on our professional activity and the media we work in. If we don’t reflect on these things, we can come close to Marcel Duchamp’s saying “stupid as a painter”, which we can also read as “stupid as a designer or architect …” He divided art into lower-status art or retina art, which only pleases the eye, and cerebral art, which is based on rational reflective principles. Design without reflection is rather a craft. Design should in general positively contribute to humanity and should be critical to unjust societies and political systems, instead of just serving as the aestheticization of neoliberal capitalism. Today, contemporary art can be an inspiration and can help improve the design, just as design influenced modern art at the beginning of the 20th century. Just think of Russian constructivism and John Hartfield. In addition to this, the research is connected with some comments and examples (or of the groups, I’m working with) and explain how I personally intertwine/connect my different professions, being an artist and graphics and set designer.