Session

Management, Business and Economics

Description

Huge development of science and technology at the beginning of this century has affected directly in economic development, the appearance of a rich offer on the market the increase in living standards, the contemporary and quality way of life, etc., personal sales gave a new dimension, quality and new content. By leaving behind the way the traditional sales distribution, the new concept of sales, ranging from sales through the slot, mail, shopping centers, internet "e-bay", etc. introduced radical changes to this concept in communication between seller and buyer. These qualitative changes not only in the spatial view, time of the product, but also in the way of communication, the creation of purchasing and selling atmosphere and in escorting customer satisfaction after the purchase. The advantage of the application of personal sales, we will mention the possibility of special treatment of any client or customer, the focus of attention on it and providing a flexible enough information. We are dealing with a very relations active between seller's-buyers, which increases the chances for decision-making for purchase. Personal sales are focused in the targeted market focused and considered as a district closing the additional impact advertising towards the market, this, because through their actions clarified all without leaving the stated in advertising, eg. price, guarantee for the product, way of using, maintenance, etc. Therefore, successful personal sales the contemporary process of selling is one of the important forms of communication with the market. It has not lost its significance within the contemporary forms of sales, but its role has changed and has grown in a qualitative sense, in terms of consumer information and advice.

Keywords:

sale, market, communication, buyers, marketing

Session Chair

Hasan Metin

Session Co-Chair

Bejtush Ademi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

First Page

144

Last Page

152

Location

Pristina, Kosovo

Start Date

27-10-2018 1:30 PM

End Date

27-10-2018 3:00 PM

DOI

10.33107/ubt-ic.2018.310

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Oct 27th, 1:30 PM Oct 27th, 3:00 PM

Sale of Personal Successful in The Context of Marketing

Pristina, Kosovo

Huge development of science and technology at the beginning of this century has affected directly in economic development, the appearance of a rich offer on the market the increase in living standards, the contemporary and quality way of life, etc., personal sales gave a new dimension, quality and new content. By leaving behind the way the traditional sales distribution, the new concept of sales, ranging from sales through the slot, mail, shopping centers, internet "e-bay", etc. introduced radical changes to this concept in communication between seller and buyer. These qualitative changes not only in the spatial view, time of the product, but also in the way of communication, the creation of purchasing and selling atmosphere and in escorting customer satisfaction after the purchase. The advantage of the application of personal sales, we will mention the possibility of special treatment of any client or customer, the focus of attention on it and providing a flexible enough information. We are dealing with a very relations active between seller's-buyers, which increases the chances for decision-making for purchase. Personal sales are focused in the targeted market focused and considered as a district closing the additional impact advertising towards the market, this, because through their actions clarified all without leaving the stated in advertising, eg. price, guarantee for the product, way of using, maintenance, etc. Therefore, successful personal sales the contemporary process of selling is one of the important forms of communication with the market. It has not lost its significance within the contemporary forms of sales, but its role has changed and has grown in a qualitative sense, in terms of consumer information and advice.