Discourses in mass communication
Session
Journalism, Media and Communication
Description
Discourses are present in the mass communication in Kosovo as well, and they are shown significantly in narrative and visual forms, where they are often followed rigorously in attempt to approach or divide people/parties, stinging, labeling or convicting the other. However, certain issues, and mainly the most sensitive ones, are offered with decisive discourses, not infrequently though with blackmailing and threatening discourses. This especially happens because the human communication shows its entire originality when it is done through language. Even though there are many other communication means, they have neither the sustainability nor the antiquity from which the language profits. As to the pragmatics of communication, ‘communication’ as a concept has a wide meaning and it involves all relations, verbal and nonverbal, so that there is not a single moment that we cannot communicate. The notion “discourse” (from Latin Discursus) has the meaning of wandering, running about, spreading, whereas in linguistics this notion is concepted as a conversation or discusion. Public, political or social communication usually takes a higher level of attention when it is accompanied with discourse colors. This form of communication touches every class. Media, as their transmitter and carrier, undoubtedly pays a high attention to it.
Keywords:
Discourse, media, politics, communication, public
Session Chair
Votim Hanoli
Session Co-Chair
Adnan Merovci
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
Location
Pristina, Kosovo
Start Date
26-10-2019 3:30 PM
End Date
26-10-2019 5:00 PM
DOI
10.33107/ubt-ic.2019.140
Recommended Citation
Gojnovci, Ejup, "Discourses in mass communication" (2019). UBT International Conference. 140.
https://knowledgecenter.ubt-uni.net/conference/2019/events/140
Discourses in mass communication
Pristina, Kosovo
Discourses are present in the mass communication in Kosovo as well, and they are shown significantly in narrative and visual forms, where they are often followed rigorously in attempt to approach or divide people/parties, stinging, labeling or convicting the other. However, certain issues, and mainly the most sensitive ones, are offered with decisive discourses, not infrequently though with blackmailing and threatening discourses. This especially happens because the human communication shows its entire originality when it is done through language. Even though there are many other communication means, they have neither the sustainability nor the antiquity from which the language profits. As to the pragmatics of communication, ‘communication’ as a concept has a wide meaning and it involves all relations, verbal and nonverbal, so that there is not a single moment that we cannot communicate. The notion “discourse” (from Latin Discursus) has the meaning of wandering, running about, spreading, whereas in linguistics this notion is concepted as a conversation or discusion. Public, political or social communication usually takes a higher level of attention when it is accompanied with discourse colors. This form of communication touches every class. Media, as their transmitter and carrier, undoubtedly pays a high attention to it.