Is Television Changing its Position on the Promotional Goals of Companies?
Session
Management, Business and Economics
Description
Television has been one of the key media for many years, being used as an intermediate in the promotional goals of companies. This study deals with the recent television’s position, while the study is conducted in Kosova’s market. The paper deals with citizens' preferences regarding the position of national televisions in the country. The descriptive research approach is used, while comparative analysis takes a key role. Moreover, the study analyzes the behavior of potential consumers regarding the time they spend in front of the television, the specific viewership during the day, the most watched productions, the best television position etc. The study reveals more than half of respondents who are still using television, they use it for the news. This paper concludes that during recent years, the promotional role of television has faded significantly, being replaced mainly with the social media.
Keywords:
Promotion, Television, Position, Market.
Session Chair
Edmond Hajrizi
Session Co-Chair
Naim Preniqi
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
Location
Pristina, Kosovo
Start Date
26-10-2019 11:00 AM
End Date
26-10-2019 12:30 PM
DOI
10.33107/ubt-ic.2019.326
Recommended Citation
Ramadani, Nehat, "Is Television Changing its Position on the Promotional Goals of Companies?" (2019). UBT International Conference. 326.
https://knowledgecenter.ubt-uni.net/conference/2019/events/326
Is Television Changing its Position on the Promotional Goals of Companies?
Pristina, Kosovo
Television has been one of the key media for many years, being used as an intermediate in the promotional goals of companies. This study deals with the recent television’s position, while the study is conducted in Kosova’s market. The paper deals with citizens' preferences regarding the position of national televisions in the country. The descriptive research approach is used, while comparative analysis takes a key role. Moreover, the study analyzes the behavior of potential consumers regarding the time they spend in front of the television, the specific viewership during the day, the most watched productions, the best television position etc. The study reveals more than half of respondents who are still using television, they use it for the news. This paper concludes that during recent years, the promotional role of television has faded significantly, being replaced mainly with the social media.