Session

Management, Business and Economics

Description

Printing and publishing industry is currently undergoing a period of transformation caused by powerful technological shifts, leading to a change in the business model of the industry. Instead of being a producing industry, printing is becoming a part of the service industry. The economic situation in the printing industry is difficult. The consequences of competition from digital technologies are a decrease in investment, profit and sales and an increase in operating costs. The changes could not but affect the structure of the industry, its financial performance, the activities of individual companies and their financial situation. Sustainability of the industry was in jeopardy, which requires analysis and development of measures to ensure the successful adaptation of printing companies to changing business conditions. The purpose of this research is to identify opportunities and threats for printing and publishing companies based on investigation organizational and technological trends in the industry and the financial performance of companies. Object of study is constituted by the printing and publishing companies of St. Petersburg. Methods of financial and economic analysis and statistical techniques are used. The conclusions and recommendations made as the result of study may be useful for the heads of particular companies and for the governmental bodies responsible for industrial policy.

Keywords:

Printing and Publishing Industry, Printing Technologies, Industrial Organization, Financial Performance, Opportunities and Threats.

Session Chair

Ylber Limani

Session Co-Chair

Nehat Dobratiqi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

First Page

77

Last Page

80

Location

Pristina, Kosovo

Start Date

26-10-2019 1:30 PM

End Date

26-10-2019 3:00 PM

DOI

10.33107/ubt-ic.2019.352

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Oct 26th, 1:30 PM Oct 26th, 3:00 PM

How Printing Industry Meets Technological and Financial Challenges

Pristina, Kosovo

Printing and publishing industry is currently undergoing a period of transformation caused by powerful technological shifts, leading to a change in the business model of the industry. Instead of being a producing industry, printing is becoming a part of the service industry. The economic situation in the printing industry is difficult. The consequences of competition from digital technologies are a decrease in investment, profit and sales and an increase in operating costs. The changes could not but affect the structure of the industry, its financial performance, the activities of individual companies and their financial situation. Sustainability of the industry was in jeopardy, which requires analysis and development of measures to ensure the successful adaptation of printing companies to changing business conditions. The purpose of this research is to identify opportunities and threats for printing and publishing companies based on investigation organizational and technological trends in the industry and the financial performance of companies. Object of study is constituted by the printing and publishing companies of St. Petersburg. Methods of financial and economic analysis and statistical techniques are used. The conclusions and recommendations made as the result of study may be useful for the heads of particular companies and for the governmental bodies responsible for industrial policy.