Search Engine Optimization Effect on Online Purchase Decision
Session
Management, Business and Economics
Description
Search engines have triggered a change of how consumers search information and make purchases. Consumers constantly use social networks to look for products, compare prices and check other specifics. Internet technology has grown to an extent that it provides the opportunity to get inoformation from anywhere and anytime. Search engines continue to integrate to our daily activities, and their importance stands on the fact that individuals use these engines to search information about a company or product. This paper focuses on understanding the effect that search engine optimization has on online purchase decision and it explains how search engines support the behaviour of customers. This research has been conducted by collecting primary data. Statistical analysis, with the use of SPSS tools, are used to better understand the relationship between SEO and online purchase decision.
Keywords:
SEO, Online Purchase Decision, Search Engines, Google.
Session Chair
Arta Mulliqi
Session Co-Chair
Muhamet Gërvalla
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
Location
Pristina, Kosovo
Start Date
26-10-2019 3:30 PM
End Date
26-10-2019 5:00 PM
DOI
10.33107/ubt-ic.2019.370
Recommended Citation
Xhemaili, Jonida, "Search Engine Optimization Effect on Online Purchase Decision" (2019). UBT International Conference. 370.
https://knowledgecenter.ubt-uni.net/conference/2019/events/370
Search Engine Optimization Effect on Online Purchase Decision
Pristina, Kosovo
Search engines have triggered a change of how consumers search information and make purchases. Consumers constantly use social networks to look for products, compare prices and check other specifics. Internet technology has grown to an extent that it provides the opportunity to get inoformation from anywhere and anytime. Search engines continue to integrate to our daily activities, and their importance stands on the fact that individuals use these engines to search information about a company or product. This paper focuses on understanding the effect that search engine optimization has on online purchase decision and it explains how search engines support the behaviour of customers. This research has been conducted by collecting primary data. Statistical analysis, with the use of SPSS tools, are used to better understand the relationship between SEO and online purchase decision.