Pezull: A student startup business based on integrated design concepts

Session

Fashion

Description

“Pezull" is student initiated startup business which is based on creating products inspired by the ideas of transparency and illusion. The idea started with the need to solve a problem, inspired by the saying “design is the solution.” In Kosovo, there is a feeling that a lot of things are done secretly and this brings about a lack of transparency. But transparency brings courage, confidence, intimacy and comfort. This initial inspiration served a starting point for our first product, a bag. It was chosen as the most personal product to suit all personalities. The transparent bag, thus, symbolizes courage and fits in with every aspect of the concept for our business and artistic plan.

Keywords:

Transparency, suspension, bag, fashion, comfort, business, startup, design.

Session Chair

Ajhan Bajmaku, Artrit Bytyçi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 1:30 PM

End Date

26-10-2019 3:00 PM

DOI

10.33107/ubt-ic.2019.04

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Oct 26th, 1:30 PM Oct 26th, 3:00 PM

Pezull: A student startup business based on integrated design concepts

Pristina, Kosovo

“Pezull" is student initiated startup business which is based on creating products inspired by the ideas of transparency and illusion. The idea started with the need to solve a problem, inspired by the saying “design is the solution.” In Kosovo, there is a feeling that a lot of things are done secretly and this brings about a lack of transparency. But transparency brings courage, confidence, intimacy and comfort. This initial inspiration served a starting point for our first product, a bag. It was chosen as the most personal product to suit all personalities. The transparent bag, thus, symbolizes courage and fits in with every aspect of the concept for our business and artistic plan.