Consumers knowledge and awareness on food packaging materials and its risks in Prishtina region

Session

Agriculture, Food Science and Technology

Description

Food packaging has many aims starting form-providing food to consumers and consumers in comfortable way to buy and eat, to protect food from microbiological, chemical and physical damage along providing necessary information to consumers and marketers and other actors about food content and origin. Along protection by packaging materials there is a risk of migration of some chemical compounds into food, which depends on various factors. However, not all costumers are aware of the importance of food packaging and the risk from the packaging materials. The purpose of this study was to investigate costumer’s knowledge and attitudes about food packaging and food packaging materials, in Prishtina region. The study used questionnaire survey, with closed questions with about 280 respondents by face-to-face interviewing, buying packaged foods in supermarkets and retail stores in Pristina.

The research resulted that 45% of costumers in Pristina are not aware of the risk of food packaging. During shopping, most of costumers were attracted by and focused on the shape, design and color of the packaging and less on potential risks. Based on the results we conclude that promotion on food labeling and packaging awareness about potential risks should be strengthened.

Keywords:

food shopping, food package, food package migration

Session Chair

Xhavit Bytyqi

Session Co-Chair

Hyrie Koraqi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 11:00 AM

End Date

26-10-2019 12:30 PM

DOI

10.33107/ubt-ic.2019.403

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Oct 26th, 11:00 AM Oct 26th, 12:30 PM

Consumers knowledge and awareness on food packaging materials and its risks in Prishtina region

Pristina, Kosovo

Food packaging has many aims starting form-providing food to consumers and consumers in comfortable way to buy and eat, to protect food from microbiological, chemical and physical damage along providing necessary information to consumers and marketers and other actors about food content and origin. Along protection by packaging materials there is a risk of migration of some chemical compounds into food, which depends on various factors. However, not all costumers are aware of the importance of food packaging and the risk from the packaging materials. The purpose of this study was to investigate costumer’s knowledge and attitudes about food packaging and food packaging materials, in Prishtina region. The study used questionnaire survey, with closed questions with about 280 respondents by face-to-face interviewing, buying packaged foods in supermarkets and retail stores in Pristina.

The research resulted that 45% of costumers in Pristina are not aware of the risk of food packaging. During shopping, most of costumers were attracted by and focused on the shape, design and color of the packaging and less on potential risks. Based on the results we conclude that promotion on food labeling and packaging awareness about potential risks should be strengthened.