Consumers knowledge and awareness on food packaging materials and its risks in Prishtina region
Session
Agriculture, Food Science and Technology
Description
Food packaging has many aims starting form-providing food to consumers and consumers in comfortable way to buy and eat, to protect food from microbiological, chemical and physical damage along providing necessary information to consumers and marketers and other actors about food content and origin. Along protection by packaging materials there is a risk of migration of some chemical compounds into food, which depends on various factors. However, not all costumers are aware of the importance of food packaging and the risk from the packaging materials. The purpose of this study was to investigate costumer’s knowledge and attitudes about food packaging and food packaging materials, in Prishtina region. The study used questionnaire survey, with closed questions with about 280 respondents by face-to-face interviewing, buying packaged foods in supermarkets and retail stores in Pristina.
The research resulted that 45% of costumers in Pristina are not aware of the risk of food packaging. During shopping, most of costumers were attracted by and focused on the shape, design and color of the packaging and less on potential risks. Based on the results we conclude that promotion on food labeling and packaging awareness about potential risks should be strengthened.
Keywords:
food shopping, food package, food package migration
Session Chair
Xhavit Bytyqi
Session Co-Chair
Hyrie Koraqi
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
Location
Pristina, Kosovo
Start Date
26-10-2019 11:00 AM
End Date
26-10-2019 12:30 PM
DOI
10.33107/ubt-ic.2019.403
Recommended Citation
Lajqi, Violeta; Demelezi, Imri; and Koraqi, Hyrie, "Consumers knowledge and awareness on food packaging materials and its risks in Prishtina region" (2019). UBT International Conference. 403.
https://knowledgecenter.ubt-uni.net/conference/2019/events/403
Consumers knowledge and awareness on food packaging materials and its risks in Prishtina region
Pristina, Kosovo
Food packaging has many aims starting form-providing food to consumers and consumers in comfortable way to buy and eat, to protect food from microbiological, chemical and physical damage along providing necessary information to consumers and marketers and other actors about food content and origin. Along protection by packaging materials there is a risk of migration of some chemical compounds into food, which depends on various factors. However, not all costumers are aware of the importance of food packaging and the risk from the packaging materials. The purpose of this study was to investigate costumer’s knowledge and attitudes about food packaging and food packaging materials, in Prishtina region. The study used questionnaire survey, with closed questions with about 280 respondents by face-to-face interviewing, buying packaged foods in supermarkets and retail stores in Pristina.
The research resulted that 45% of costumers in Pristina are not aware of the risk of food packaging. During shopping, most of costumers were attracted by and focused on the shape, design and color of the packaging and less on potential risks. Based on the results we conclude that promotion on food labeling and packaging awareness about potential risks should be strengthened.