Consumers’ food choice and quality perception in Kosovo
Session
Agriculture, Food Science and Technology
Description
Food quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to assessment the food products quality perception in the Kosovo from consumers viewpoint and to analyses the elements which contribute most to defining the quality of a food product. Different aspects of the food products quality perception were considered during our research as food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing. The methodical approaches of the paper are based on the questionnaire survey. The computations were processed by using the statistical program SPSS. The research results point at the expiration date of the food product as the most important qualitative factor for the respondents in all consumers. On the other hand, the quality management system during the processing food as a factor is considered as of either a much importance one in terms of the product quality perception. Also, the packing as a factor is considered as of either importance one in terms of the product quality perception.
Keywords:
food product, quality factor, consumers perception
Session Chair
Xhavit Bytyqi
Session Co-Chair
Valon Durguti
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 1:30 PM
End Date
31-10-2020 3:00 PM
DOI
10.33107/ubt-ic.2020.175
Recommended Citation
Neziri, Liridona; Koraqi, Hyrie; and Makolli, Violeta Lajqi, "Consumers’ food choice and quality perception in Kosovo" (2020). UBT International Conference. 17.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/17
Consumers’ food choice and quality perception in Kosovo
Lipjan, Kosovo
Food quality and safety belong to the most important factors of building the image of the product, brand, or country of origin at the local, regional or global markets. The main aim of the paper is to assessment the food products quality perception in the Kosovo from consumers viewpoint and to analyses the elements which contribute most to defining the quality of a food product. Different aspects of the food products quality perception were considered during our research as food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing. The methodical approaches of the paper are based on the questionnaire survey. The computations were processed by using the statistical program SPSS. The research results point at the expiration date of the food product as the most important qualitative factor for the respondents in all consumers. On the other hand, the quality management system during the processing food as a factor is considered as of either a much importance one in terms of the product quality perception. Also, the packing as a factor is considered as of either importance one in terms of the product quality perception.