Consumer Behavior in Choosing Products for Children (0-24 Months)
Session
Management, Business and Economics
Description
Consumer behavior, or people buying and using goods and services, is a rich area of psychological research, especially for companies trying to sell as many products as possible to potential customers. Since what people buy and why they buy it affects many different aspects of their lives, research on consumer behavior links together some key psychological issues. These included communication, identity, social status and decision making. The topic under study is a very important issue in understanding the role and importance of consumer behavior in choosing products for children aged 0 to 24 months. This is a delicate issue as the transformation that has taken place in the way that families in developing countries buy their consumer products is now happening in our country as well. The key role in this transformation has been the development of retail chains in developing countries, so-called retail, and the same transformation is taking place in our shopping culture. The data collection method will be conducted through a questionnaire, which will survey a total of 150 participants selected through the intentional method. Thequestionnaire consists of 15questions. At the end of the paper are the conclusions that have been reached as a result of the analysis of facts and various discussions of consumer behavior in the selection of products for children.
Session Chair
Nora Sadiku-Dushi
Session Co-Chair
Aferina Skeja
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 1:30 PM
End Date
31-10-2020 3:00 PM
DOI
10.33107/ubt-ic.2020.343
Recommended Citation
Arapi, Rajan and Kida, Malsore Gashi, "Consumer Behavior in Choosing Products for Children (0-24 Months)" (2020). UBT International Conference. 490.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/490
Consumer Behavior in Choosing Products for Children (0-24 Months)
Lipjan, Kosovo
Consumer behavior, or people buying and using goods and services, is a rich area of psychological research, especially for companies trying to sell as many products as possible to potential customers. Since what people buy and why they buy it affects many different aspects of their lives, research on consumer behavior links together some key psychological issues. These included communication, identity, social status and decision making. The topic under study is a very important issue in understanding the role and importance of consumer behavior in choosing products for children aged 0 to 24 months. This is a delicate issue as the transformation that has taken place in the way that families in developing countries buy their consumer products is now happening in our country as well. The key role in this transformation has been the development of retail chains in developing countries, so-called retail, and the same transformation is taking place in our shopping culture. The data collection method will be conducted through a questionnaire, which will survey a total of 150 participants selected through the intentional method. Thequestionnaire consists of 15questions. At the end of the paper are the conclusions that have been reached as a result of the analysis of facts and various discussions of consumer behavior in the selection of products for children.