Session

Language and Culture

Description

Metaphor, as a stylistic figure, finds use in both professional and everyday discourses. It serves as a weapon of expression, as a means of expressing the ninth, figurative and ornate meaning. In our communication space, recently, metaphor finds a dense use even in political discourse. In the current circumstances of Albanian policy-making, it often happens that we have conceptual ambiguities in the expression of what is said, scandals and even linguistic distortions, which cause a visible confusion of the entire public opinion. The most recent example to illustrate this is the metaphor of the vegeta in front of the media, by an Albanian party leader in the Republic of Northern Macedonia. Consequently, due to the thematic specificity, this case will be the object of study of this paper. The purpose of this paper is to highlight the special discursive implications, which are becoming more unconventional and more present in Albanian policy-making.

Keywords:

metaphor, metaphors with vegeta, conceptual metaphorization in Albanian political discourse

Session Chair

Drita Xhemaili

Session Co-Chair

Manjola Brahaj Halili

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

First Page

42

Last Page

46

Location

Lipjan, Kosovo

Start Date

31-10-2020 1:30 PM

End Date

31-10-2020 3:00 PM

DOI

10.33107/ubt-ic.2020.236

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Oct 31st, 1:30 PM Oct 31st, 3:00 PM

The metaphorisation of ‘Vegeta’ in the Albanian political discourse

Lipjan, Kosovo

Metaphor, as a stylistic figure, finds use in both professional and everyday discourses. It serves as a weapon of expression, as a means of expressing the ninth, figurative and ornate meaning. In our communication space, recently, metaphor finds a dense use even in political discourse. In the current circumstances of Albanian policy-making, it often happens that we have conceptual ambiguities in the expression of what is said, scandals and even linguistic distortions, which cause a visible confusion of the entire public opinion. The most recent example to illustrate this is the metaphor of the vegeta in front of the media, by an Albanian party leader in the Republic of Northern Macedonia. Consequently, due to the thematic specificity, this case will be the object of study of this paper. The purpose of this paper is to highlight the special discursive implications, which are becoming more unconventional and more present in Albanian policy-making.