The Impact of the Covid-19 Pandemic on Business Approach to Digital Technology in Kosovo

Session

Management, Business and Economics

Description

An uninvited guest arrived in the first quarter of 2020, forcing many organizations to undergo a sudden transformation. This pandemic, which unfortunately still continues, has forced businesses to connect with digital technology like never before. Surprisingly, it was predicted that in 2020, 5 billion individuals and businesses, as well as at least 34 billion devices, would connect to the Internet. Predictors thought that for other reasons this would happen but the pandemic would never be one of the main indicators. Digital technology remained the only salvation of all business operations, where movement and activities were limited and for a time totally banned. Purchase and sale of goods, meetings, collaborations, payment of debts and receipt of money from customers, customer relations, concluding contracts and signatures, were some of the activities that businesses managed to accomplish through digital technology during the pandemic. The research model involves a combination of qualitative and quantitative methods, and is realized by managers of some businesses in Kosovo.

Keywords:

Digital Technology, Covid-19 Pandemic, Businesses, Management, Digital Transformation

Session Chair

Bashkim Nurboja

Session Co-Chair

Florin Aliu

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 3:15 PM

End Date

31-10-2020 4:45 PM

DOI

10.33107/ubt-ic.2020.320

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Oct 31st, 3:15 PM Oct 31st, 4:45 PM

The Impact of the Covid-19 Pandemic on Business Approach to Digital Technology in Kosovo

Lipjan, Kosovo

An uninvited guest arrived in the first quarter of 2020, forcing many organizations to undergo a sudden transformation. This pandemic, which unfortunately still continues, has forced businesses to connect with digital technology like never before. Surprisingly, it was predicted that in 2020, 5 billion individuals and businesses, as well as at least 34 billion devices, would connect to the Internet. Predictors thought that for other reasons this would happen but the pandemic would never be one of the main indicators. Digital technology remained the only salvation of all business operations, where movement and activities were limited and for a time totally banned. Purchase and sale of goods, meetings, collaborations, payment of debts and receipt of money from customers, customer relations, concluding contracts and signatures, were some of the activities that businesses managed to accomplish through digital technology during the pandemic. The research model involves a combination of qualitative and quantitative methods, and is realized by managers of some businesses in Kosovo.