The Impact of Marketing Strategies on the Growth of Voluntary Blood Donors in Kosovo

Session

Management, Business and Economics

Description

There are various marketing strategies used by different countries, including Kosovo, to increase blood reserves in a state level. The aim of this paper is to analyze the impact of marketing incentives, internal and external factors, on increasing the number of voluntary blood donors in Kosovo. For the methodology of the paper, primarily, a comparison between the models in Blood Transfusion Centers in Spain, Germany, and Portugal, was taken into consideration. The model of the National Center for Blood Transfusion in Spain was the most adequate and approximate to be compared as a case study in this research. Therefore, the research of this study was based on analyzing the secondary data, using the comparative method between Spain compared to the country of Kosovo. The data are provided by the archives of the National Center for Blood Transfusion in Kosovo, as well as from online verified resources of the Blood Transfusion Centers in Spain. During the application of these methods, the findings demonstrated the advantages and weaknesses of the performance of marketing department at the two models, related to tasks implementation, organizing actions to collect potential blood donors, keeping the actual blood donors, etc. The findings of this research justify the need to create facilities by providing supportive tools for the use of marketing strategies, which in addition to positively affecting the number of voluntary blood donors, will put Kosovo in a very enviable place in terms of blood reserves.

Keywords:

Marketing, Strategies, Blood Donors, Kosovo

Session Chair

Ylber Limani

Session Co-Chair

Gonxhe Beqiri

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 3:15 PM

End Date

31-10-2020 4:15 PM

DOI

10.33107/ubt-ic.2020.345

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Oct 31st, 3:15 PM Oct 31st, 4:15 PM

The Impact of Marketing Strategies on the Growth of Voluntary Blood Donors in Kosovo

Lipjan, Kosovo

There are various marketing strategies used by different countries, including Kosovo, to increase blood reserves in a state level. The aim of this paper is to analyze the impact of marketing incentives, internal and external factors, on increasing the number of voluntary blood donors in Kosovo. For the methodology of the paper, primarily, a comparison between the models in Blood Transfusion Centers in Spain, Germany, and Portugal, was taken into consideration. The model of the National Center for Blood Transfusion in Spain was the most adequate and approximate to be compared as a case study in this research. Therefore, the research of this study was based on analyzing the secondary data, using the comparative method between Spain compared to the country of Kosovo. The data are provided by the archives of the National Center for Blood Transfusion in Kosovo, as well as from online verified resources of the Blood Transfusion Centers in Spain. During the application of these methods, the findings demonstrated the advantages and weaknesses of the performance of marketing department at the two models, related to tasks implementation, organizing actions to collect potential blood donors, keeping the actual blood donors, etc. The findings of this research justify the need to create facilities by providing supportive tools for the use of marketing strategies, which in addition to positively affecting the number of voluntary blood donors, will put Kosovo in a very enviable place in terms of blood reserves.