Multidimensional Psychological Impact of Colors- The Impact of Individual Perception

Session

Integrated Design

Description

This scientific research aims to bring to light the multidimensional psychological impact of colors in human perception. The research aims to find out whether there is a correlation between color preferences and profession, as well as whether the current individual psychological state, place of residence (rural or urban), gender, hunger and fatigue have an impact on the perception of colors and on color preferences. The research is conducted on a considerable group of individuals of wide gamut of different professions (Design, Architecture, Computer Sciences, Pharmacy, Medicine, Political Sciences, Music, etc). The experiment is conducted based on the Natural Color System. This system was selected because it is a perceptual model. The model is based on the color opposition hypothesis, proposed by German psychologist Ewald Hering. The system is convenient because it is based entirely on the phenomenology of human perception and not on the mixing of colors.

Keywords:

Color perception, color psychology, Influence of hunger on color perception, influence of location on color perception, influence of profession on color perception.

Session Chair

Artrit Bytyçi

Session Co-Chair

Sara Sylejmani

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 9:00 AM

End Date

31-10-2020 10:30 AM

DOI

10.33107/ubt-ic.2020.200

This document is currently not available here.

Share

COinS
 
Oct 31st, 9:00 AM Oct 31st, 10:30 AM

Multidimensional Psychological Impact of Colors- The Impact of Individual Perception

Lipjan, Kosovo

This scientific research aims to bring to light the multidimensional psychological impact of colors in human perception. The research aims to find out whether there is a correlation between color preferences and profession, as well as whether the current individual psychological state, place of residence (rural or urban), gender, hunger and fatigue have an impact on the perception of colors and on color preferences. The research is conducted on a considerable group of individuals of wide gamut of different professions (Design, Architecture, Computer Sciences, Pharmacy, Medicine, Political Sciences, Music, etc). The experiment is conducted based on the Natural Color System. This system was selected because it is a perceptual model. The model is based on the color opposition hypothesis, proposed by German psychologist Ewald Hering. The system is convenient because it is based entirely on the phenomenology of human perception and not on the mixing of colors.