The role and importance of promotion in the development of Kosovar construction companies - Case Study - "Standard" and "Trade"
Session
Management, Business and Economics
Description
The construction industry is usually characterized by extreme competition, high uncertainty and risks, and generally low profit margins when compared to other industries. In this context, marketing can help construction companies stand out from their competitors, cultivate and/or retain customers, thus creating a competitive advantage. In the context of conducting this research, as a secondary goal we consider the analysis of the perspective on the importance of marketing by suppliers / investors of real estate and buyers or users. The methodology of this research consists of qualitative and quantitative data. In the research participated 15 employees from "Tregtia" and "Standard" construction companies and 195 citizens of the neighbourhood Rruga B in Prishtina. Based on the results of our study the effectiveness of advertising has turned out to be high. From the survey we see that advertising has become very necessary and the results it is shown that 60% think that promotion is necessary for the businesses and 40% of the think that promotion is very effective for the businesses
Keywords:
marketing, promotion, company, construction, influence.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-47-5
Location
UBT Kampus, Lipjan
Start Date
30-10-2021 12:00 AM
End Date
30-10-2021 12:00 AM
DOI
10.33107/ubt-ic.2021.519
Recommended Citation
Domniku, Mirjeta; Kaçamakoviç, Mersiha; and Avdyli, Blerta, "The role and importance of promotion in the development of Kosovar construction companies - Case Study - "Standard" and "Trade"" (2021). UBT International Conference. 543.
https://knowledgecenter.ubt-uni.net/conference/2021UBTIC/all-events/543
The role and importance of promotion in the development of Kosovar construction companies - Case Study - "Standard" and "Trade"
UBT Kampus, Lipjan
The construction industry is usually characterized by extreme competition, high uncertainty and risks, and generally low profit margins when compared to other industries. In this context, marketing can help construction companies stand out from their competitors, cultivate and/or retain customers, thus creating a competitive advantage. In the context of conducting this research, as a secondary goal we consider the analysis of the perspective on the importance of marketing by suppliers / investors of real estate and buyers or users. The methodology of this research consists of qualitative and quantitative data. In the research participated 15 employees from "Tregtia" and "Standard" construction companies and 195 citizens of the neighbourhood Rruga B in Prishtina. Based on the results of our study the effectiveness of advertising has turned out to be high. From the survey we see that advertising has become very necessary and the results it is shown that 60% think that promotion is necessary for the businesses and 40% of the think that promotion is very effective for the businesses