The impact of social media marketing on SMEs for the development of new websites in Kosovo
Session
Information Systems
Description
The forms of marketing that SMEs can do online are wider and more comprehensive. Social networks are the platform that all businesses start their presence on the Internet because this is the most direct and fastest form of business-consumer communication. Therefore this content should be carefully selected and different for different platforms. However, the website is and remains the identity card of an online business. The website is not that frequently updated, but it is the portfolio and history of that business. Therefore, SMEs whose main activity is mainly the sale and purchase of non-daily consumer products have an online presence. It is very important for SMEs to also be verifiable on Google as well as to be found positioned on online maps.
In recent years in Kosovo, we are seeing a decrease in the number of SMEs that are not developing their websites, while new companies are not investing in websites at all, focusing directly on social networks.
Through this research, we have identified the actual situation of SMEs in Kosovo that have websites and that do marketing on social networks, comparing the number of SMEs that do not have a website.
Keywords:
Social Marketing, SMEs, Websites.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
UBT Kampus, Lipjan
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.118
Recommended Citation
Zuzaku, Agim, "The impact of social media marketing on SMEs for the development of new websites in Kosovo" (2022). UBT International Conference. 119.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/119
The impact of social media marketing on SMEs for the development of new websites in Kosovo
UBT Kampus, Lipjan
The forms of marketing that SMEs can do online are wider and more comprehensive. Social networks are the platform that all businesses start their presence on the Internet because this is the most direct and fastest form of business-consumer communication. Therefore this content should be carefully selected and different for different platforms. However, the website is and remains the identity card of an online business. The website is not that frequently updated, but it is the portfolio and history of that business. Therefore, SMEs whose main activity is mainly the sale and purchase of non-daily consumer products have an online presence. It is very important for SMEs to also be verifiable on Google as well as to be found positioned on online maps.
In recent years in Kosovo, we are seeing a decrease in the number of SMEs that are not developing their websites, while new companies are not investing in websites at all, focusing directly on social networks.
Through this research, we have identified the actual situation of SMEs in Kosovo that have websites and that do marketing on social networks, comparing the number of SMEs that do not have a website.