CONSUMER PROTECTION IN E-COMMERCE
Session
Law
Description
In every country, and therefore organized society, consumer protection is not only a sphere and issue of particular importance and weight, but also a major component for economic and social development. The consumer is the main element of commercial exchange and economic development. Without the presence of the consumer, who spends his own economic means to buy products and services, there would be no sellers, manufacturers or service providers, because they would have no one to sell, produce or provide services to.
The level of development of consumer rights is a reflection of the general economic and social environment of a country. Developments in the field of information and communication technology in the last decade have significantly changed the way of life, offering new opportunities for consumers and business entities.
In today's digital world, consumers can easily manage all kinds of personal financial activities online. Purchases by e-commerce usually involve businesses and consumers coming from different jurisdictions, hence the need to create a unifying framework in the protection of producers and consumers in the sphere of e-commerce. To protect the growing number of consumers who are active online, it is necessary to establish a legal framework and develop strategies to help ensure the security of consumer transactions in e-commerce. In the absence of legal protection, consumers would be subject to fraud and other illegal activities, putting their personal finances and privacy at risk. With continuous technological advancement, it is unclear how effective the existing consumer protection law enforcement scheme will be in the coming years.
Keywords:
e-commerce, online, consumer, protect, OECD, UNCTAD.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
UBT Kampus, Lipjan
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.239
Recommended Citation
Nuredini, Bashkim and Abrashi, Flamur, "CONSUMER PROTECTION IN E-COMMERCE" (2022). UBT International Conference. 245.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/245
CONSUMER PROTECTION IN E-COMMERCE
UBT Kampus, Lipjan
In every country, and therefore organized society, consumer protection is not only a sphere and issue of particular importance and weight, but also a major component for economic and social development. The consumer is the main element of commercial exchange and economic development. Without the presence of the consumer, who spends his own economic means to buy products and services, there would be no sellers, manufacturers or service providers, because they would have no one to sell, produce or provide services to.
The level of development of consumer rights is a reflection of the general economic and social environment of a country. Developments in the field of information and communication technology in the last decade have significantly changed the way of life, offering new opportunities for consumers and business entities.
In today's digital world, consumers can easily manage all kinds of personal financial activities online. Purchases by e-commerce usually involve businesses and consumers coming from different jurisdictions, hence the need to create a unifying framework in the protection of producers and consumers in the sphere of e-commerce. To protect the growing number of consumers who are active online, it is necessary to establish a legal framework and develop strategies to help ensure the security of consumer transactions in e-commerce. In the absence of legal protection, consumers would be subject to fraud and other illegal activities, putting their personal finances and privacy at risk. With continuous technological advancement, it is unclear how effective the existing consumer protection law enforcement scheme will be in the coming years.