Are social networks helpful for enterprises?: A literature review
Session
Management, Business and Economics
Description
With the rapid development and spread of the Internet, the use of social networking is also becoming widespread. Social networks, which are now an integral part of businesses, can especially help entrepreneurs survive and develop. Entrepreneurs follow both national and international markets closely through their social networks and it becomes easier for them to take an active role in these markets. Social networks have become the most important factor in increasing the performance of entrepreneurs. In addition, social media helps entrepreneurs to have the necessary resources, knowledge, power, and opportunities for establishing their businesses. The way entrepreneurs are affected by environmental structures in this process is examined by different disciplines via different approaches. In this study, entrepreneurship and social networks are discussed and the way entrepreneurs are affected by social networks is evaluated in terms of management, and studies in this field are examined.
Keywords:
Social Networks, Enterprises.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
UBT Kampus, Lipjan
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.405
Recommended Citation
Skeja, Aferina and Dushi, Nora Sadiku, "Are social networks helpful for enterprises?: A literature review" (2022). UBT International Conference. 414.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/414
Are social networks helpful for enterprises?: A literature review
UBT Kampus, Lipjan
With the rapid development and spread of the Internet, the use of social networking is also becoming widespread. Social networks, which are now an integral part of businesses, can especially help entrepreneurs survive and develop. Entrepreneurs follow both national and international markets closely through their social networks and it becomes easier for them to take an active role in these markets. Social networks have become the most important factor in increasing the performance of entrepreneurs. In addition, social media helps entrepreneurs to have the necessary resources, knowledge, power, and opportunities for establishing their businesses. The way entrepreneurs are affected by environmental structures in this process is examined by different disciplines via different approaches. In this study, entrepreneurship and social networks are discussed and the way entrepreneurs are affected by social networks is evaluated in terms of management, and studies in this field are examined.