The Impact of Digital Technology on Business Internationalization: The Raising Challenges and Disputes in Uncertain Times

Session

Management, Business and Economics

Description

This research work discusses and analyses the impact of digital technologies on the internationalization of businesses, focusing on case studies of developed and underdeveloped countries such as Kosovo. The research took place during the period of the COVID-19 pandemic considering it a powerful game changer in business terms. There are different ways to understand that digitalization is a special contributor to the development and growth of an enterprise in international markets. Therefore, many companies are paying special attention to the implementation of digital technologies in their enterprises, and have even begun to consider their use as a business model. Businesses are leaning toward the belief that implementing digital technologies enables them to create better relationships with their customers and suppliers, streamlining business operations as well as structuring and incentivizing better performance across all business industries. In businesses with stronger bases, the use of digital technologies is essential, while in smaller businesses the situation is a little different, considering that the knowledge of the application of digital technologies is the same. Consequently, this research is focused on observing and measuring the impact of digital technology on the internationalization of Kosovar businesses. Digital technologies, their use, the various trends in digitalization, the challenges faced by businesses, the global economy, Covid-19 and the impact on internationalization are some of the points examined and researched in more detail regarding the process of business operations during uncertain times.

Keywords:

Artificial Intelligence, Digital Technologies, Internationalization, Uncertainty, Pandemics.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-50-5

Location

UBT Kampus, Lipjan

Start Date

29-10-2022 12:00 AM

End Date

30-10-2022 12:00 AM

DOI

10.33107/ubt-ic.2022.407

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The Impact of Digital Technology on Business Internationalization: The Raising Challenges and Disputes in Uncertain Times

UBT Kampus, Lipjan

This research work discusses and analyses the impact of digital technologies on the internationalization of businesses, focusing on case studies of developed and underdeveloped countries such as Kosovo. The research took place during the period of the COVID-19 pandemic considering it a powerful game changer in business terms. There are different ways to understand that digitalization is a special contributor to the development and growth of an enterprise in international markets. Therefore, many companies are paying special attention to the implementation of digital technologies in their enterprises, and have even begun to consider their use as a business model. Businesses are leaning toward the belief that implementing digital technologies enables them to create better relationships with their customers and suppliers, streamlining business operations as well as structuring and incentivizing better performance across all business industries. In businesses with stronger bases, the use of digital technologies is essential, while in smaller businesses the situation is a little different, considering that the knowledge of the application of digital technologies is the same. Consequently, this research is focused on observing and measuring the impact of digital technology on the internationalization of Kosovar businesses. Digital technologies, their use, the various trends in digitalization, the challenges faced by businesses, the global economy, Covid-19 and the impact on internationalization are some of the points examined and researched in more detail regarding the process of business operations during uncertain times.