Identification of the main challenges and opportunities for entrepreneurs during the pandemic

Session

Management, Business and Economics

Description

The period of the global pandemic crisis has undoubtedly caused many problems for small and medium enterprises. Like everywhere else also in Kosovo, the two-year pandemic period has greatly changed the development of many business activities. Both the public and the private sectors faced many unknowns during this period. Fortunately, access to the internet enabled a lot of businesses to quickly become digital and to develop their activities in a new reality unknown to them. The main goal of this research was to understand how the crisis has affected the enterprises in the region of Ferizaj, more specifically, to define the challenges and opportunities of small and medium enterprises in times of the COVID-19 crisis. This research is of an empirical nature and is carried out by collecting primary data via a self-administered questionnaires distributed physically to 74 businesses of different activities operating in the region of Ferizaj. The result showed that the main challenges during the pandemic were the lack of customers, increased costs and inability to pay obligations, while it was stated that despite the fact that digitalization has been applied in times of crisis a large part of the respondents stated that it has not created any opportunities for their business.

Keywords:

Challenges, Opportunities, Enterprises, COVID-19, Digitalization

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-50-5

Location

UBT Kampus, Lipjan

Start Date

29-10-2022 12:00 AM

End Date

30-10-2022 12:00 AM

DOI

10.33107/ubt-ic.2022.423

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Oct 29th, 12:00 AM Oct 30th, 12:00 AM

Identification of the main challenges and opportunities for entrepreneurs during the pandemic

UBT Kampus, Lipjan

The period of the global pandemic crisis has undoubtedly caused many problems for small and medium enterprises. Like everywhere else also in Kosovo, the two-year pandemic period has greatly changed the development of many business activities. Both the public and the private sectors faced many unknowns during this period. Fortunately, access to the internet enabled a lot of businesses to quickly become digital and to develop their activities in a new reality unknown to them. The main goal of this research was to understand how the crisis has affected the enterprises in the region of Ferizaj, more specifically, to define the challenges and opportunities of small and medium enterprises in times of the COVID-19 crisis. This research is of an empirical nature and is carried out by collecting primary data via a self-administered questionnaires distributed physically to 74 businesses of different activities operating in the region of Ferizaj. The result showed that the main challenges during the pandemic were the lack of customers, increased costs and inability to pay obligations, while it was stated that despite the fact that digitalization has been applied in times of crisis a large part of the respondents stated that it has not created any opportunities for their business.