Session

Journalism, Media and Communication

Description

With a young population and widespread internet access, Kosovo presents a favorable media landscape for the development of 21st-century radio. However, most radio stations have not aligned their development with the concept that the future of radio is the internet, not on the internet. Through personal observation and in depth semi structured interviews, this paper analyzes the period when radio in Kosovo is searching for its new identity, transitioning from a major media platform for large audiences to a communicative medium in a networked society. The paper argues that the main issue for radio stations in Kosovo is the failure to adapt content to the new formats and opportunities offered by the internet.

Keywords:

radio journalism, podcast, web-audiences, content-distribution, Kosovo.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-15-3

Location

UBT Kampus, Lipjan

Start Date

25-10-2024 9:00 AM

End Date

27-10-2024 6:00 PM

DOI

10.33107/ubt-ic.2024.110

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Oct 25th, 9:00 AM Oct 27th, 6:00 PM

Radio at the Crossroads of a Networked Society: What is Going Wrong with the Radio in Kosovo?

UBT Kampus, Lipjan

With a young population and widespread internet access, Kosovo presents a favorable media landscape for the development of 21st-century radio. However, most radio stations have not aligned their development with the concept that the future of radio is the internet, not on the internet. Through personal observation and in depth semi structured interviews, this paper analyzes the period when radio in Kosovo is searching for its new identity, transitioning from a major media platform for large audiences to a communicative medium in a networked society. The paper argues that the main issue for radio stations in Kosovo is the failure to adapt content to the new formats and opportunities offered by the internet.