The role and impact of media on population migration in Kosovo
Session
Journalism, Media and Communication
Description
This research examines the role of media in influencing population migration in Kosovo, particularly during the period from 2014 to 2016. The analysis explores how media reporting, including tone, framing, and narratives, shaped public perceptions and influenced decisions regarding emigration. Through a content analysis of emigrationrelated articles, the study identifies key media elements that contributed to the formation of public attitudes. It also investigates how public engagement with media content, especially on social media platforms, reinforced migration aspirations and influenced discussions about emigration. The study also incorporates key theories of media and communication, such as Agenda-Setting, Framing, and Spiral of Silence, to explain the societal and psychological impacts of media on shaping migration perceptions. Migration-related theories, such as the Push-Pull Theory, are used to further understand how media affects migration decisions. The role of media in facilitating discourse on illegal emigration is also explored, particularly through comments and discussions in public forums and social media. These interactions reveal how media narratives shape collective understanding of migration, including both legal and illegal pathways. By analyzing the content and the reactions it generated, the study highlights media’s significant role in shaping societal attitudes and reinforcing perceptions of migration. The findings demonstrate that media coverage of emigration played a crucial role in influencing public opinion and, consequently, individual migration decisions. This research underscores the powerful impact media can have on shaping migration-related attitudes and behaviors, reinforcing the need for accurate and balanced reporting on emigration issues.
Keywords:
Media, Migration, Kosovo, Content Analysis, Public Perceptions
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Kampus, Lipjan
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.33107/ubt-ic.2024.112
Recommended Citation
Qehaja, Fatime Lumi and Serafimovska, Eleonora, "The role and impact of media on population migration in Kosovo" (2024). UBT International Conference. 7.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/JMC/7
The role and impact of media on population migration in Kosovo
UBT Kampus, Lipjan
This research examines the role of media in influencing population migration in Kosovo, particularly during the period from 2014 to 2016. The analysis explores how media reporting, including tone, framing, and narratives, shaped public perceptions and influenced decisions regarding emigration. Through a content analysis of emigrationrelated articles, the study identifies key media elements that contributed to the formation of public attitudes. It also investigates how public engagement with media content, especially on social media platforms, reinforced migration aspirations and influenced discussions about emigration. The study also incorporates key theories of media and communication, such as Agenda-Setting, Framing, and Spiral of Silence, to explain the societal and psychological impacts of media on shaping migration perceptions. Migration-related theories, such as the Push-Pull Theory, are used to further understand how media affects migration decisions. The role of media in facilitating discourse on illegal emigration is also explored, particularly through comments and discussions in public forums and social media. These interactions reveal how media narratives shape collective understanding of migration, including both legal and illegal pathways. By analyzing the content and the reactions it generated, the study highlights media’s significant role in shaping societal attitudes and reinforcing perceptions of migration. The findings demonstrate that media coverage of emigration played a crucial role in influencing public opinion and, consequently, individual migration decisions. This research underscores the powerful impact media can have on shaping migration-related attitudes and behaviors, reinforcing the need for accurate and balanced reporting on emigration issues.