Self-Presentation and Re-Invention of the Self through Digital Media
Session
Art and Digital Media
Description
The digital age is characterized by constant and dynamic connectivity through usergenerated content, often blurring boundaries between the private and public self. As individuals increasingly engage in this vast network of digital media, identity becomes both hyper-visible and continuously shaped by the new factors of the culture of the digital world, such as algorithmic structures and social feedback. This paper explores how individuals construct and transform their identities through digital platforms, and how such self-representations challenge traditional notions of a stable, coherent self. By drawing on theoretical frameworks from sociology, media studies, and psychology, the paper seeks to analyze the fluid nature of identity in the digital age, highlighting both the empowering possibilities and the limitations posed by digital self-representation. It specifically focuses on how digital media influences self-presentation and re-invention of the self among younger users immersed in online environments. It contributes to a deeper understanding of digital subjectivity and offers insight into how technological mediation reshapes the boundaries of the self in contemporary culture. The findings aim to foster greater digital self-awareness and critical reflection, especially among youth navigating identity formation in an increasingly mediated world.
Keywords:
self-presentation, re-invention of the self, digital media, identity
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Kampus, Lipjan
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.38
Recommended Citation
Zllatku, Fjolla, "Self-Presentation and Re-Invention of the Self through Digital Media" (2025). UBT International Conference. 10.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/ADM/10
Self-Presentation and Re-Invention of the Self through Digital Media
UBT Kampus, Lipjan
The digital age is characterized by constant and dynamic connectivity through usergenerated content, often blurring boundaries between the private and public self. As individuals increasingly engage in this vast network of digital media, identity becomes both hyper-visible and continuously shaped by the new factors of the culture of the digital world, such as algorithmic structures and social feedback. This paper explores how individuals construct and transform their identities through digital platforms, and how such self-representations challenge traditional notions of a stable, coherent self. By drawing on theoretical frameworks from sociology, media studies, and psychology, the paper seeks to analyze the fluid nature of identity in the digital age, highlighting both the empowering possibilities and the limitations posed by digital self-representation. It specifically focuses on how digital media influences self-presentation and re-invention of the self among younger users immersed in online environments. It contributes to a deeper understanding of digital subjectivity and offers insight into how technological mediation reshapes the boundaries of the self in contemporary culture. The findings aim to foster greater digital self-awareness and critical reflection, especially among youth navigating identity formation in an increasingly mediated world.