“The Impact of Artificial Intelligence on digital media, art and culture"
Session
Art and Digital Media
Description
This paper examines the growing impact of artificial intelligence (AI) on digital media, art, and culture. Through case-based analysis, it explores how AI is transforming artistic creativity, media production, and the distribution of cultural content. Technologies such as image and text generation, personalized cultural experiences, and the automation of creative processes open new opportunities while simultaneously raising ethical and social challenges. The study highlights AI’s role in reshaping the boundaries between human and algorithmic creation, fostering debates on originality, authorship, and cultural value. Ultimately, AI is viewed as a factor that not only enriches but also challenges artistic and cultural traditions, creating a new environment of interaction between technology and humanity.
Keywords:
Artificial intelligence, digital media, art, culture, creativity, ethics
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Kampus, Lipjan
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.32
Recommended Citation
Fazliu, Alketa Gashi, "“The Impact of Artificial Intelligence on digital media, art and culture"" (2025). UBT International Conference. 4.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/ADM/4
“The Impact of Artificial Intelligence on digital media, art and culture"
UBT Kampus, Lipjan
This paper examines the growing impact of artificial intelligence (AI) on digital media, art, and culture. Through case-based analysis, it explores how AI is transforming artistic creativity, media production, and the distribution of cultural content. Technologies such as image and text generation, personalized cultural experiences, and the automation of creative processes open new opportunities while simultaneously raising ethical and social challenges. The study highlights AI’s role in reshaping the boundaries between human and algorithmic creation, fostering debates on originality, authorship, and cultural value. Ultimately, AI is viewed as a factor that not only enriches but also challenges artistic and cultural traditions, creating a new environment of interaction between technology and humanity.