The Future of Art Institutions: Hybrid Models
Session
Art and Digital Media
Description
This paper examines the transformation of contemporary art institutions through the emergence of hybrid models that merge physical and virtual experiences. As digital technologies, artificial intelligence, and virtual reality increasingly shape artistic production and consumption, museums and galleries are redefining accessibility, interactivity, and the emotional relationship between the viewer and the artwork. The study investigates how hybrid and virtual exhibitions reshape the cultural ecosystem, questioning whether they can replicate the psychological intimacy of traditional art spaces. The findings suggest that hybrid models will extend rather than replace traditional exhibition formats, representing a necessary evolution where tradition meets innovation and inclusivity.
Keywords:
hybrid exhibitions, digital art, virtual museums, accessibility, institutional transformation, audience experience
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Kampus, Lipjan
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.34
Recommended Citation
Gjoni, Arana and Art Çibukçiu, Art, "The Future of Art Institutions: Hybrid Models" (2025). UBT International Conference. 6.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/ADM/6
The Future of Art Institutions: Hybrid Models
UBT Kampus, Lipjan
This paper examines the transformation of contemporary art institutions through the emergence of hybrid models that merge physical and virtual experiences. As digital technologies, artificial intelligence, and virtual reality increasingly shape artistic production and consumption, museums and galleries are redefining accessibility, interactivity, and the emotional relationship between the viewer and the artwork. The study investigates how hybrid and virtual exhibitions reshape the cultural ecosystem, questioning whether they can replicate the psychological intimacy of traditional art spaces. The findings suggest that hybrid models will extend rather than replace traditional exhibition formats, representing a necessary evolution where tradition meets innovation and inclusivity.