The Perspective of Journalists and Media Managers in Kosovo

Session

Journalism, Media and Communication

Description

In Kosovo, a country with a complex political and social history, the media faces numerous challenges that affect its daily functioning. Journalists and media managers are the key actors in this industry, and their perspectives are essential for understanding the internal dynamics and challenges of the media landscape in Kosovo. This study aims to shed light on the experiences and opinions of these professionals by exploring how they perceive their roles and the challenges they encounter within an evolving media context. This Master’s-level research project seeks to investigate and analyze the perspectives of journalists and media managers in Kosovo by examining the challenges, opportunities, and various factors that shape the country’s media environment. Employing a mixed-methods approach that combines qualitative and quantitative methods, the study includes in-depth interviews and surveys with journalists and managers from different media organizations in Kosovo. The findings reveal that journalists often face political and economic pressures, while media managers struggle to secure financial resources and maintain editorial independence. The results also indicate an urgent need for structural reforms in the media sector to improve working conditions and ensure press freedom. In this regard, the study is significant as it provides a detailed overview of the current state of the media in Kosovo and contributes to the existing body of literature by offering policy and practice recommendations aimed at fostering a more sustainable and independent media environment.

Keywords:

media education, ethics, journalists’ challenges, editorial independence, media landscape

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-41-2

Location

UBT Lipjan, Kosovo

Start Date

25-10-2025 9:00 AM

End Date

26-10-2025 6:00 PM

DOI

10.33107/ubt-ic.2025.232

This document is currently not available here.

Share

COinS
 
Oct 25th, 9:00 AM Oct 26th, 6:00 PM

The Perspective of Journalists and Media Managers in Kosovo

UBT Lipjan, Kosovo

In Kosovo, a country with a complex political and social history, the media faces numerous challenges that affect its daily functioning. Journalists and media managers are the key actors in this industry, and their perspectives are essential for understanding the internal dynamics and challenges of the media landscape in Kosovo. This study aims to shed light on the experiences and opinions of these professionals by exploring how they perceive their roles and the challenges they encounter within an evolving media context. This Master’s-level research project seeks to investigate and analyze the perspectives of journalists and media managers in Kosovo by examining the challenges, opportunities, and various factors that shape the country’s media environment. Employing a mixed-methods approach that combines qualitative and quantitative methods, the study includes in-depth interviews and surveys with journalists and managers from different media organizations in Kosovo. The findings reveal that journalists often face political and economic pressures, while media managers struggle to secure financial resources and maintain editorial independence. The results also indicate an urgent need for structural reforms in the media sector to improve working conditions and ensure press freedom. In this regard, the study is significant as it provides a detailed overview of the current state of the media in Kosovo and contributes to the existing body of literature by offering policy and practice recommendations aimed at fostering a more sustainable and independent media environment.