The role of digitalization and artificial intelligence in media
Session
Journalism, Media and Communication
Description
The digital journalism and the artificial intelligence or the technology has begun to develop a noticeable speed in all fields, but especially in the media. According to researchers and experts to the journalism, the digital journalism began sometime around the 1990s, while is the necessary condition for the functioning in its early days, so it was the computer, the electronic mail, but also the network in general. In recent years, journalism and the electronic media in general it has offered real and the good opportunities to inform the public, therefore journalists, but also readers, find it easier to read and engage, or their work, but I think, challenging both in the past and for the future, is the objective and subjective quality of the writings and also their convincing role for the public, who as a 'media-newspaper', 'journalistwriter-reader' or reader-journalist-writer as the body are independent, but there are also those who are not independent writer-journalist-reader and in the fact it should be completely independent. So, they should also be at a high ethical and professional level and that the entire media, or social body is free, reliable and acceptable, but also simultaneous with artificial intelligence. Anything that serves to convey a message from the sender to the receiver, in the case of journalism or from the journalist to the audience, is called a medium. Today, it is not entirely easy to clearly separate journalism from other actions in the media field, because there are no defining standards for posting on social media, or for the dissemination of information by ordinary citizens, but the difference lies in the standards by which a journalist reports. In this research paper I’II describe three essential issues: a. The comparatives of the weaknesses of physical or printed newspapers; b. The written media (poor language, and their challenges in selecting news 24/7; c. Society and their preparation for informative readability and the role of artificial intelligence.
Keywords:
Media, newspapers, digitalization, artificial intelligence
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.223
Recommended Citation
Millaku, Xhevahire, "The role of digitalization and artificial intelligence in media" (2025). UBT International Conference. 3.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/JMC/3
The role of digitalization and artificial intelligence in media
UBT Lipjan, Kosovo
The digital journalism and the artificial intelligence or the technology has begun to develop a noticeable speed in all fields, but especially in the media. According to researchers and experts to the journalism, the digital journalism began sometime around the 1990s, while is the necessary condition for the functioning in its early days, so it was the computer, the electronic mail, but also the network in general. In recent years, journalism and the electronic media in general it has offered real and the good opportunities to inform the public, therefore journalists, but also readers, find it easier to read and engage, or their work, but I think, challenging both in the past and for the future, is the objective and subjective quality of the writings and also their convincing role for the public, who as a 'media-newspaper', 'journalistwriter-reader' or reader-journalist-writer as the body are independent, but there are also those who are not independent writer-journalist-reader and in the fact it should be completely independent. So, they should also be at a high ethical and professional level and that the entire media, or social body is free, reliable and acceptable, but also simultaneous with artificial intelligence. Anything that serves to convey a message from the sender to the receiver, in the case of journalism or from the journalist to the audience, is called a medium. Today, it is not entirely easy to clearly separate journalism from other actions in the media field, because there are no defining standards for posting on social media, or for the dissemination of information by ordinary citizens, but the difference lies in the standards by which a journalist reports. In this research paper I’II describe three essential issues: a. The comparatives of the weaknesses of physical or printed newspapers; b. The written media (poor language, and their challenges in selecting news 24/7; c. Society and their preparation for informative readability and the role of artificial intelligence.