The role of online media in the process of population emigration ëith a focus on Albanians in the Presheva Valley
Session
Journalism, Media and Communication
Description
Emigration is the process of population movement abroad. Emigration is a global phenomenon and is very current today. Recently, emigration has been developing for various reasons. The departure occurs to seek better conditions, whether for oneself or for the family, for the present, but mostly for a better future. With the progress of telecommunications, transport and technology in general, people move much faster and easier than before. In the last three decades, the countries of the Western Balkans have experienced a phenomenon of mass emigration. According to EUROSTAT, over 200,000 Kosovo citizens have sought refuge in European Union countries over the last five years, which accounts for more than 12% of the total population, Eurostat reports. There is no data on the number of people who have emigrated from the Presevo Valley. However, it is noticeable in the movements in the city and in the decrease in the number of classes and students in schools. In this process, the role of the media is irreplaceable. Social media was also used to seek additional information, to raise awareness. The media are opportunities that provide ample space for experts, government resources and other important factors in this process. Of course, advanced technological development influenced the media to have a role in this process. The objective of this publication is to analyze the role of the media in a positive and negative sense in the migration process. Several local portals were analyzed, as was their approach to the process in question. In the positive sense, it is intended to examine how much the media has influenced the provision of valuable information about this process. How much has it influenced the inhibition of this process? In the negative sense, it will be taken into account how much this process has been politicized by the media. It should be noted that the paper has a theoretical approach to the issue under consideration.
Keywords:
Western Balkans, media, migrants, labor market, drivers of migration, migration policy
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.224
Recommended Citation
Zylfiu, Ilir, "The role of online media in the process of population emigration ëith a focus on Albanians in the Presheva Valley" (2025). UBT International Conference. 4.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/JMC/4
The role of online media in the process of population emigration ëith a focus on Albanians in the Presheva Valley
UBT Lipjan, Kosovo
Emigration is the process of population movement abroad. Emigration is a global phenomenon and is very current today. Recently, emigration has been developing for various reasons. The departure occurs to seek better conditions, whether for oneself or for the family, for the present, but mostly for a better future. With the progress of telecommunications, transport and technology in general, people move much faster and easier than before. In the last three decades, the countries of the Western Balkans have experienced a phenomenon of mass emigration. According to EUROSTAT, over 200,000 Kosovo citizens have sought refuge in European Union countries over the last five years, which accounts for more than 12% of the total population, Eurostat reports. There is no data on the number of people who have emigrated from the Presevo Valley. However, it is noticeable in the movements in the city and in the decrease in the number of classes and students in schools. In this process, the role of the media is irreplaceable. Social media was also used to seek additional information, to raise awareness. The media are opportunities that provide ample space for experts, government resources and other important factors in this process. Of course, advanced technological development influenced the media to have a role in this process. The objective of this publication is to analyze the role of the media in a positive and negative sense in the migration process. Several local portals were analyzed, as was their approach to the process in question. In the positive sense, it is intended to examine how much the media has influenced the provision of valuable information about this process. How much has it influenced the inhibition of this process? In the negative sense, it will be taken into account how much this process has been politicized by the media. It should be noted that the paper has a theoretical approach to the issue under consideration.