Investigating the Digital Technology Impact on Cyber-Security in Financial Sector

Session

Management Business and Economics

Description

The application of digital technologies in the financial sector has revolutionized businesses by enabling increased efficiency and effectiveness and more favourable financial performance. However, this development is accompanied by several challenges that have not been addressed to the desired level by academic research. Consequently, this study examines one of the most critical challenges, the impact of cybersecurity on privacy and customer trust in this sector. The study focuses on the role and importance of investments in security and the application of digital technologies for data protection. These two factors are interconnected, and it is often not clear whether they always have a positive correlation first with each other and then with customer loyalty and the reliability of financial services. The research methods are designed as a friend, including a survey with members engaged in this sector in different functions and managerial levels, as well as case studies. The results show that investments in cybersecurity positively affect customer loyalty, making them more likely to continue using financial services. In addition, digital technologies, such as artificial intelligence and data analytics, play a key role in increasing security and protecting financial data from cyberattacks. In terms of control, the impact of education on cybersecurity was considered important, which supposedly increases customer awareness and trust in financial services. The results confirm that the need for investments in cybersecurity justifies the increase in overall business costs. The study is geographically limited in the quantitative aspect to Kosovo, while in the qualitative aspect, it includes international cases.

Keywords:

financial management, digital technologies, AI, data analytics, cyber security

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-41-2

Location

UBT Lipjan, Kosovo

Start Date

25-10-2025 9:00 AM

End Date

26-10-2025 6:00 PM

DOI

10.33107/ubt-ic.2025.403

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Oct 25th, 9:00 AM Oct 26th, 6:00 PM

Investigating the Digital Technology Impact on Cyber-Security in Financial Sector

UBT Lipjan, Kosovo

The application of digital technologies in the financial sector has revolutionized businesses by enabling increased efficiency and effectiveness and more favourable financial performance. However, this development is accompanied by several challenges that have not been addressed to the desired level by academic research. Consequently, this study examines one of the most critical challenges, the impact of cybersecurity on privacy and customer trust in this sector. The study focuses on the role and importance of investments in security and the application of digital technologies for data protection. These two factors are interconnected, and it is often not clear whether they always have a positive correlation first with each other and then with customer loyalty and the reliability of financial services. The research methods are designed as a friend, including a survey with members engaged in this sector in different functions and managerial levels, as well as case studies. The results show that investments in cybersecurity positively affect customer loyalty, making them more likely to continue using financial services. In addition, digital technologies, such as artificial intelligence and data analytics, play a key role in increasing security and protecting financial data from cyberattacks. In terms of control, the impact of education on cybersecurity was considered important, which supposedly increases customer awareness and trust in financial services. The results confirm that the need for investments in cybersecurity justifies the increase in overall business costs. The study is geographically limited in the quantitative aspect to Kosovo, while in the qualitative aspect, it includes international cases.