Management, Business and Economics

Accommodation and Hospitality Services in the Development of Tourism in Kosovo

Kushtrim Dreshaj, University of Business and Technology
Fatmire Shala Dreshaj, University for Business and Technology - UBT
Sali Krasniqi, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Adoption of Financial Technology (FinTech) in Businesses in Kosovo: Owners’ Readiness to Use Digital Payments

Rozafa Sahiti, University for Business and Technology - UBT
Ermira Shehu, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Advancing Green Finance for Sustainable Development in Kosovo: Lessons and Regional Perspectives

Florida Beqiri, South East European University, Tetovo, North Macedonia
Shpresa Alija, South East European University, Tetovo, North Macedonia
Liridona Seferi, South East European University, Tetovo, North Macedonia
Driton Asani, South East European University, Tetovo, North Macedonia

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

An Analysis of Economic Growth and Happiness in the Western Balkans

Elirjeta Beka, University for Business and Technology - UBT
Ermal Lubishtani, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Comparative Analysis of Inflation Rate in The Western Balkans

Marigonë Plakaj Vërbovci, South East European University
Atdhetar Gara, South East European University

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Defending Your Brand from AI Misuse: A Practical Playbook Against Image/Video Deepfakes in the Age of Sora2 & WAN2

Labinot Gashi, ENO-AD Creative Agency, Pejë, Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Digital Technologies and Financial Innovations: Effect of AI and Blockchain

Ylber Limani, University for Business and Technology
Mjellma Ejupi, University for Business and Technology (UBT) in Kosovo
Diellza Hajrizi, University for Business and Technology (UBT) in Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Digital Transformation: From Analog to AI

Arta Kepuska
Agon Kokaj

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Digitalization and International Marketing: How E-Commerce is Reshaping Global Trade

Mohammad Esa Isar, Sivas Cumhuriyet University, Türkiye

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Do Environmental Practices Enhance Productivity? A Micro Level Analysis of Emerging Economies

Arta Mulliqi, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Empirical Analysis of the Impact of FDI, Trade Openness and Human Capital on Economic Growth Case: Western Balkans (WB6)

Ardian Uka, University for Business and Technology - UBT
Erzana Uka, Management Partners and Consulting, Prishtina Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Employee Perceptions of the Work Environment in Kosovo’s Public Administration

Nazmi Zeqiri, University for Business and Technology - UBT
Fisnik Bytyqi, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Employment and the Impact of Nepotism in Human Resources

Arsim Gjinovci
Dren Gjinovci

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Engaging Communities in ESG Integration: Narratives and Practices for Sustainable Accounting in Financial Reporting

Ejona Duci, University “Aleksandër Moisiu”
Eda Tabaku, University “Aleksandër Moisiu”

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Estimating Informal Economic Activity through Import- Income Gaps: A Structural Approach Applied to Kosovo and Albania

Filloreta Brahimi, University of Gdańsk, Poland

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Forest Loss or Stability? A Binary Analysis of Land Cover in Ferizaj (1985–2025)

Pajtim Zariqi, University in Prague, Czech Republic
Lena Halounova, University in Prague, Czech Republic

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Impact and Prospects of ICT as a Source of Economic Growth in the Information Age

Blerim Morina, University of Prishtina

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Impact of the COVID-19 Pandemic on Public Procurement and Market Prices

Rezelina Uka, Municipality of Gjilan, Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Innovation and Technological Change Management in AI Era

Ermira Shehu, University for Business and Technology - UBT
Osman Sejfijaj, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Integrating Fuzzy Graphs for Enhanced Real Estate Investment Decision-Making

Visar Hoxha, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Interaction of Monetary Incentives, Feedback, and Recognition to Improve Performance of State Universities Lecturers: An Experimental Study

Fajar Gustiawaty Dewi, University of Lampung
Rindu Rika Gamayuni, University of Lampung
Liza Alvia, University of Lampung
Eha Nugraha, University of Lampung
Effriyanti Effriyanti, University of Lampung

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

International Financial Management Albania Exchange Rate Regimes

Ardian Uka, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Investigating the Digital Technology Impact on Cyber-Security in Financial Sector

Ylber Limani, University for Business and Technology
Rrezarta Zukaj, University for Business and Technology (UBT) in Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Leadership and Organizational Culture as Catalysts of Innovation and Business Sustainability

Fisnik Ferizi, University for Business and Technology - UBT
Kujtim Zylfijaj, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Leadership in the Era of Remote Work: Challenges and Strategies for Effective Management

Aferina Skeja, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Machine Learning -Project Data Analysis: Linear, Multiple, and Logistic Regression Diamond Price Prediction Diamond Price Category Prediction

Ardian Uka, University for Business and Technology - UBT
Teuta Shala, Kosovo Telecom, Prishtina Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Management Optimal Combination of Production Two Products

Shaqir Elezaj, University for Business and Technology (UBT) in Kosovo
Rame Elezaj, CTA SHPK, Peja, Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Modeling Consumer Behavioral Dimensions in Multicultural Societies: Out-group and In-group Dynamics

Irfan Ishaq, University of Veterinary and Animal Sciences, Lahore, Punjab, Pakistan
Rana Muhammad Ayyub, University of Veterinary and Animal Sciences, Lahore, Punjab, Pakistan

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Motivational Policies of Private and Public Enterprises and Their Impact on Workers’ Migration

Engelbert Zefaj, University for Business and Technology (UBT) in Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Navigating Global Rankings and Local Realities: Rethinking Quality Assurance in Pakistani Higher Education

Zohaib Hassan Sain, Universitas Brawijaya, Malang City, Indonesia

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Online Second-Hand Shopping Motivations According to Consumer Age Groups: An Empirical Evaluation

Meryem Koca, University Faculty of Political Sciences
Gülay Keskin, Gökçeada Vocational School Çanakkale Onsekiz Mart University
Aferina Skeja, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Project Cycle Management in NGOs: Challenges and Best Practices

Laurita Morina, University for Business and Technology - UBT
Kujtim Zylfijaj, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Public Debt Management in North Macedonia: Challenges and Opportunities in the Context of EU Accession

Sani Saidi, International Balkan University, Skopje, North Macedonia

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Quantum-Enhanced Multi-Criteria Group Decision-Making for Real Estate Investment Prioritization in Prishtina

Visar Hoxha, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Relationship Between Inflation, Economic Growth and Unemployment: Empirical Analysis for Balkan Countries

Getoar Lubeniqi, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Research on Improvement Mechanism of Financial Management to Service Capability of Kosova Technological Small and Medium Enterprises

Driton Fetahu, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Review of Evolution of the Role of the Real Estate Broker at the Global Market, Professionalism, Post-Pandemic Changes During the Period (2020-2025)

Dea Gerdovci, College ESLG
Veli Lecaj, University for Business and Technology - UBT
Jehona Hoxha, University for Business and Technology - UBT
Visar Hoxha, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Review of Implementing Energy Efficiency in Buildings at Global and European Level

Mimoza Fejzullahu, College ESLG
Jehona Hoxha, University for Business and Technology - UBT
Fuat Pallaska, University for Business and Technology - UBT
Visar Hoxha, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Review of Neural Network Model in Prediction of Real Estate Prices at Global Level

Jehona Hoxha, University for Business and Technology - UBT
Samina Spahi, College ESLG
Visar Hoxha, University for Business and Technology - UBT
Fuat Pallaska, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Smart Tourism Cities

Arta Kadriu, University of Tetova

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

Strategic Priorities for Real Estate Investment in Prishtina: An Integrated DEMATEL and Quantum Spherical Fuzzy TOPSIS Approach

Visar Hoxha, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

System Models in Family Businesses and Measuring Trust Through Sustainable Family Business Model: An Application on Family Businesses in Tirana

Oltjan Hamza, South East European University

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Application Challenges and Impact of Lean Management Principles in Public and Private Sectors in the Developing Countries

Mirlinda Jashanica Gashi, University for Business and Technology - UBT
Edmond Hajrizi, University of Business and Technology
Ylber Limani, University for Business and Technology

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Economic Impact of University–Industry Collaboration: The Case of Albania

Klaudija Guga, University of Vlora “Ismail Qemali”
Ilira Pulaj, University of Vlora “Ismail Qemali”

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of AI-Generated Personalized Advertising on Consumer Trust, Privacy Violation Perceptions, and Purchase Intensity

Rajan Arapi, University for Business and Technology
Ajsel Xheladini, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Circular Economy on the Development of Firms in Kosovo

Riona Bajrami, Lidhja e Prizrenit, Prishtinë, 10000, Kosovo

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Digital Advertising on Consumer Awareness of New Products

Gonxhe Beqiri, University for Business and Technology
Riona Rushiti, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Innovation on Regional Economic Development in Kosovo

Mirjeta Domniku, University for Business and Technology
Arta Jahiu

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Marketing and Accompanying Campaigns of the "Golden Eagle" Energy Drink on Consumer Choice of This Product and the Application of Machine Learning for Market Segmentation and Consumer Behavior Prediction

Albrim Danca Badallaj, AAB College

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Regulatory Reform on Microfinance Performance and Protection in Kosovo

Shpresim Vranovci, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Stress Factors on Employee Performance

Blerina Gerbeshi, University for Business and Technology (UBT) in Kosovo
Kujtim Zylfijaj, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Impact of Transformational Leadership on Employee Performance

Rubjana Zguro, University for Business and Technology - UBT
Kujtim Zylfijaj, University for Business and Technology - UBT

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Importance of Green Hotels in the Hospitality Industry; Best Practices

Aseda Banushaj, University of Tirana
Doriana Matraku Dervishi, University of Tirana

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Role of External Audit in Improving the Quality of Financial Statements and Financial Sustainability of LLCs in Kosovo

Dafina Abdullahu, University “Ukshin Hoti” Prizren

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Role of Organizational Culture and Management Strategies in Sales Employee Performance

Dorjana Feimi, University “Ismail Qemali”, Vlore, Albania

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Role of Strategic Marketing in in Increasing the Competitiveness of Kosovar Businesses in the Market Regional

Hamëz Rama, University for Business and Technology

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM

The Use of Artificial Intelligence in Business Managers’ DecisionMaking Processes

Venet Shala, University of Prizren "Ukshin Hoti", Prizren, Kosovo
Demir Lima, University of Prizren "Ukshin Hoti", Prizren, Kosovo
Qamil Xhaferi, University of Prizren

UBT Lipjan, Kosovo

9:00 AM - 6:00 PM