Online Second-Hand Shopping Motivations According to Consumer Age Groups: An Empirical Evaluation
Session
Management Business and Economics
Description
In recent years, growing awareness of sustainability, the increasing importance of financial savings, and the accessibility of digital platforms have accelerated consumer participation in online secondhand shopping. This study explores whether the motivations behind purchasing secondhand products differ among age groups. Data were gathered through an online survey conducted in Türkiye using the 'Online Secondhand Shopping Motivations Scale' (Padmavathy et al., 2019). The reliability of the scale was confirmed through Cronbach’s Alpha, while one-way ANOVA and Tukey’s HSD tests were employed for analysis. Results indicate significant motivational differences across age categories, underscoring the relevance of generationally tailored secondhand marketing strategies and offering practical insights for promoting sustainable consumption.
Keywords:
Online Secondhand Shopping, Consumer Motivation, Generational Differences
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.405
Recommended Citation
Koca, Meryem; Keskin, Gülay; and Skeja, Aferina, "Online Second-Hand Shopping Motivations According to Consumer Age Groups: An Empirical Evaluation" (2025). UBT International Conference. 20.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/MBE/20
Online Second-Hand Shopping Motivations According to Consumer Age Groups: An Empirical Evaluation
UBT Lipjan, Kosovo
In recent years, growing awareness of sustainability, the increasing importance of financial savings, and the accessibility of digital platforms have accelerated consumer participation in online secondhand shopping. This study explores whether the motivations behind purchasing secondhand products differ among age groups. Data were gathered through an online survey conducted in Türkiye using the 'Online Secondhand Shopping Motivations Scale' (Padmavathy et al., 2019). The reliability of the scale was confirmed through Cronbach’s Alpha, while one-way ANOVA and Tukey’s HSD tests were employed for analysis. Results indicate significant motivational differences across age categories, underscoring the relevance of generationally tailored secondhand marketing strategies and offering practical insights for promoting sustainable consumption.