The Use of Artificial Intelligence in Business Managers’ DecisionMaking Processes
Session
Management Business and Economics
Description
In the era of digital transformation, Artificial Intelligence (AI) is becoming one of the most powerful tools for effective business management. This paper aims to analyze the impact of AI technologies on managerial decision-making, emphasizing how intelligent systems assist in data analysis, market trend forecasting, and business strategy optimization. Through a theoretical and comparative research approach, the study examines the benefits and challenges faced by managers when integrating AI into their decision-making processes. The results indicate that AI contributes to increased operational efficiency, cost reduction, and improved quality of strategic decisions. However, the lack of technological literacy and ethical challenges remain barriers to the full adoption of AI in Albanian and regional businesses. The study highlights the importance of digital education for managers and the development of an organizational culture that fosters technological innovation as an essential element of modern management.
Keywords:
Artificial intelligence, decision-making, business management, digital transformation, strategic efficiency
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-41-2
Location
UBT Lipjan, Kosovo
Start Date
25-10-2025 9:00 AM
End Date
26-10-2025 6:00 PM
DOI
10.33107/ubt-ic.2025.443
Recommended Citation
Shala, Venet; Lima, Demir; and Xhaferi, Qamil, "The Use of Artificial Intelligence in Business Managers’ DecisionMaking Processes" (2025). UBT International Conference. 58.
https://knowledgecenter.ubt-uni.net/conference/2025UBTIC/MBE/58
The Use of Artificial Intelligence in Business Managers’ DecisionMaking Processes
UBT Lipjan, Kosovo
In the era of digital transformation, Artificial Intelligence (AI) is becoming one of the most powerful tools for effective business management. This paper aims to analyze the impact of AI technologies on managerial decision-making, emphasizing how intelligent systems assist in data analysis, market trend forecasting, and business strategy optimization. Through a theoretical and comparative research approach, the study examines the benefits and challenges faced by managers when integrating AI into their decision-making processes. The results indicate that AI contributes to increased operational efficiency, cost reduction, and improved quality of strategic decisions. However, the lack of technological literacy and ethical challenges remain barriers to the full adoption of AI in Albanian and regional businesses. The study highlights the importance of digital education for managers and the development of an organizational culture that fosters technological innovation as an essential element of modern management.