Business model strategy in retail industry (Case study Republic of Kosovo)
Session
Information Systems and Security
Description
The power of business model, determine the success of business. Previously doing business was based on some main pillars, and the success of the business were depend mostly in the aim and strategy developed by the owner. Today doing business and having success is about to make real time transformation to fulfill the market needs. Having a huge team, not every time lead to a success, but developing new models supported by technology can provide useful idea and strategy enhanced by the team.
With this paper our aim is to identify main pillars to develop new business model, oriented in technology. Today retail business is very dynamic, and the business need to use tools to enhance innovation and digitalization of process.
Focusing in private label products, buying, loyalty card, strong branding and marketing, consumer oriented, stock management, online sale, staff motivation and trainings and promotion strategy, are some of the main pillars that we will elaborate more in details during this paper.
With this study, the aim is to identify the strategies that can be useful and produce development of business models in dynamic business such as retail.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-95-6
Location
UBT Lipjan, Kosovo
Start Date
28-10-2023 8:00 AM
End Date
29-10-2023 6:00 PM
DOI
10.33107/ubt-ic.2023.73
Recommended Citation
Shehu, Ermira and Sejfijaj, Osman, "Business model strategy in retail industry (Case study Republic of Kosovo)" (2023). UBT International Conference. 5.
https://knowledgecenter.ubt-uni.net/conference/IC/IS/5
Business model strategy in retail industry (Case study Republic of Kosovo)
UBT Lipjan, Kosovo
The power of business model, determine the success of business. Previously doing business was based on some main pillars, and the success of the business were depend mostly in the aim and strategy developed by the owner. Today doing business and having success is about to make real time transformation to fulfill the market needs. Having a huge team, not every time lead to a success, but developing new models supported by technology can provide useful idea and strategy enhanced by the team.
With this paper our aim is to identify main pillars to develop new business model, oriented in technology. Today retail business is very dynamic, and the business need to use tools to enhance innovation and digitalization of process.
Focusing in private label products, buying, loyalty card, strong branding and marketing, consumer oriented, stock management, online sale, staff motivation and trainings and promotion strategy, are some of the main pillars that we will elaborate more in details during this paper.
With this study, the aim is to identify the strategies that can be useful and produce development of business models in dynamic business such as retail.