Informed Decision Making: Market Research and Its Role in Increasing Jobs in Kosovo

Session

Management, Business and Economics

Description

Informed decision-making is a key expression for the development of businesses and the creation of new jobs in Kosovo. This paper analyzes the role that market research plays in the process of informed decision-making and in increasing jobs.

Market research forms the foundation of informed business decision-making, providing important information that helps businesses understand market needs and consumer preferences. This process is used to identify new market opportunities and create appropriate strategies to respond to them. In this context, this paper examines the role of market research in the development of business in Kosovo.

Kosovo has experienced a challenging period in the field of business development, with a high number of business closures. Through the analysis of current market research practices in Kosovo, this study aims to determine how well this process is used in the development of local businesses. Through the increased use of market research, this paper highlights the potential for increasing jobs in the country and the positive impact it can have on creating a favorable business environment.

At a time when the creation of new jobs and the development of business are essential for the growth of Kosovo's economy, market research makes a big difference in the goal of achieving these goals. This paper aims to raise awareness of the importance of market research and contribute to the promotion of informed decision-making and job growth in Kosovo.

Keywords:

Decision-Making, Market research, Economic Development, Unemployment, Businesses.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-95-6

Location

UBT Lipjan, Kosovo

Start Date

28-10-2023 8:00 AM

End Date

29-10-2023 6:00 PM

DOI

10.33107/ubt-ic.2023.194

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Oct 28th, 8:00 AM Oct 29th, 6:00 PM

Informed Decision Making: Market Research and Its Role in Increasing Jobs in Kosovo

UBT Lipjan, Kosovo

Informed decision-making is a key expression for the development of businesses and the creation of new jobs in Kosovo. This paper analyzes the role that market research plays in the process of informed decision-making and in increasing jobs.

Market research forms the foundation of informed business decision-making, providing important information that helps businesses understand market needs and consumer preferences. This process is used to identify new market opportunities and create appropriate strategies to respond to them. In this context, this paper examines the role of market research in the development of business in Kosovo.

Kosovo has experienced a challenging period in the field of business development, with a high number of business closures. Through the analysis of current market research practices in Kosovo, this study aims to determine how well this process is used in the development of local businesses. Through the increased use of market research, this paper highlights the potential for increasing jobs in the country and the positive impact it can have on creating a favorable business environment.

At a time when the creation of new jobs and the development of business are essential for the growth of Kosovo's economy, market research makes a big difference in the goal of achieving these goals. This paper aims to raise awareness of the importance of market research and contribute to the promotion of informed decision-making and job growth in Kosovo.