Dardan Luta

Session

Art and Digital Media

Description

The improvement of technology has made it possible for the masses to have easy access to graphic software, therefore even the products/advertisements of a category become very similar to each other and the design becomes a decisive element that makes this difference. To differentiate between products, each brand tries to create its own visual language and aims to give a message to the consumer about its identity.

Since advertising is such an important aspect of a brand, can consumer perceptions be stimulated or manipulated through graphic design? We will focus in the advertisements that companies in Kosovo have used for various campaigns such as political ones and other products in our market.

Keywords:

graphic design, branding, brand image, consumer perceptions, manipulation, corporate identity, advertising, announcement, election campaign.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-95-6

Location

UBT Kampus, Lipjan

Start Date

28-10-2023 8:00 AM

End Date

29-10-2023 6:00 PM

DOI

10.3107/ubt-ic.2023.5

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Oct 28th, 8:00 AM Oct 29th, 6:00 PM

Stimulating decision-making through design and advertising

UBT Kampus, Lipjan

The improvement of technology has made it possible for the masses to have easy access to graphic software, therefore even the products/advertisements of a category become very similar to each other and the design becomes a decisive element that makes this difference. To differentiate between products, each brand tries to create its own visual language and aims to give a message to the consumer about its identity.

Since advertising is such an important aspect of a brand, can consumer perceptions be stimulated or manipulated through graphic design? We will focus in the advertisements that companies in Kosovo have used for various campaigns such as political ones and other products in our market.