Date of Award
Spring 5-2011
Document Type
Thesis
Degree Name
Bachelor Degree
Department
Management, Business and Economics
First Advisor
Edmond Hajrizi
Language
English
Abstract
This thesis contains a study of what and which are strategies that a company should use to extend the life of the product.
Product Life Cycle (PLC) is process which is used by companies to measure their product life in different stages of PLC. In the next chapters I will explain how this process work, its phases and most important how the companies try to make strategies in order to be a step ahead from competitors.
PLC is a small part of Marketing but I would say that it is one of the most important part and process for a company. Most of the time, PLC determine directly revenues for a company, because if a product stays for a long time in the growth stage than sales will continue to increase too. But if product has a short life in the growth and majority stage, than the product will go in the decline stage, which means sales and revenue will stop.
DOI
10.33107/ubt-etd.2011.2004
Recommended Citation
Bunjaku, Alban, "The strategies for product life cycle extension" (2011). Theses and Dissertations. 2461.
https://knowledgecenter.ubt-uni.net/etd/2461