Date of Award

Spring 3-2011

Document Type

Thesis

Degree Name

Bachelor Degree

Department

Management, Business and Economics

First Advisor

Edmond Hajrizi

Language

English

Abstract

This study is in the field of marketing, and the main content of this study gives us the opportunity to understand the importance of marketing. It will help to make sure that while you do a marketing plan, to make it with all necessary information that are needed for a successful marketing plan.

This explanatory study is a case study which provides information from different literature, also data that come up from the questioner that are made for asking different company leaders about marketing and how they implement marketing plan in their business. After doing a literature review, many qualitative data are included in this study.

Based on the findings from conducted research which measures that marketing plays a important role in a business shows that if a company want to come up with a product or service in the market the most important thing what a company has to do is research the market, find the customer, know his competitors etc. and all this important researches are part of marketing. But first of all every business has to have a marketing plan and this is done to know how you are going to implement marketing mechanism and to know how your strategy will be to succeed in a market.

DOI

10.33107/ubt-etd.2011.2003

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