Date of Award

Fall 11-2013

Document Type

Thesis

Degree Name

Bachelor Degree

Department

Management, Business and Economics

First Advisor

Uragan Alija

Language

English

Abstract

The necessity for this research can be explained by the importance of understanding the interaction between the technical, strategic, and behavioral factors that have been studied and the factors which reflect the merchandising decisions for improving the ambience of the store. Managers of retail stores are continually trying to plan create and control the physical structure of an store but often the impact of a particular effort does not fully satisfy them. The purpose of this study is to investigate the effects of merchandising on retail stores. This study was conducted in Prishtina at Medo-Flor Company. This research consists of a case study in which the sample is restricted to the story of a single organization. The empirical part of this study was conducted in January 2013 which consists the data for the years of 2010, 2011 and 2012.Data for this study/research were gathered through the help of among marketing department of the Medo-Flor Company. On the basis of the results of this research, it can be concluded that the various research studies of behavior in commercial environments suggest that the store atmosphere has a positive influence on consumers. This research indicates the income effect and decision making effect on consumer’s choice.

DOI

10.33107/ubt-etd.2013.2047

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Business Commons

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