Session
Agriculture, Food Science and Technology
Description
The higher standard of life has also raised the market demand for variety of products while impacting the producers’ behavior in regards to marketing. One of the ways the producers offer and present to customers their products is through label advertising. Raised awareness among customers has made possible the demand for higher quality products, but are higher quality products being offered to citizens? This research has analyzed the food legislative framework, food product samples were analyzed, few local and international food shops were visited, and one to one interviews were conducted with consumers. Based on the results of the research, much remains to be desired from what is offered to the citizens by the producers, in the advertising label products they put tempting pictures for the consumer to buy the product, but not the true makeup of the product.
Keywords:
product, labeling, advertising, shops
Session Chair
Fidan Feka
Session Co-Chair
Emine Daci/ Fisnik Lahu
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
First Page
9
Last Page
18
Location
Pristina, Kosovo
Start Date
26-10-2019 1:30 PM
End Date
26-10-2019 3:00 PM
DOI
10.33107/ubt-ic.2019.411
Recommended Citation
Tahiri, Florije; Lajqi, Violeta; and Tahiri, Kushtrim, "PRODUCT INGREDIENTS - ADVERTISING LABELING" (2019). UBT International Conference. 411.
https://knowledgecenter.ubt-uni.net/conference/2019/events/411
Included in
PRODUCT INGREDIENTS - ADVERTISING LABELING
Pristina, Kosovo
The higher standard of life has also raised the market demand for variety of products while impacting the producers’ behavior in regards to marketing. One of the ways the producers offer and present to customers their products is through label advertising. Raised awareness among customers has made possible the demand for higher quality products, but are higher quality products being offered to citizens? This research has analyzed the food legislative framework, food product samples were analyzed, few local and international food shops were visited, and one to one interviews were conducted with consumers. Based on the results of the research, much remains to be desired from what is offered to the citizens by the producers, in the advertising label products they put tempting pictures for the consumer to buy the product, but not the true makeup of the product.