The economic effects of creative city clusters: The case study of Eindhoven City
Session
Architecture and Spatial Planning
Description
This research was carried out using qualitative research methods to explore the phenomenon of creative clusters and their relationship to urban image formation in the city. Based on relevant literature, the influence of creative industries on various urban socio- economic factors is analyzed. The impact on economic growth, innovation and the demand for livability of creative urban districts is discussed. The results indicate that the studied city is about to make a shift towards new approach by incorporating design and knowledge into its urban image. In this way, the studied city participates in the creative knowledge economy and radiates this by following the trend of creative clusters. The purpose of the city’s marketing strategy is to inspire economic growth by recruiting creative and knowledge-based workers capable of providing innovative novel products and services. Within this strategy the creative cluster model is used as motivational drive for engaged workers, community members and investors. The ultimate goal related to the city image is the acknowledgment of interested parties concerned with the excitement and progressiveness of the city in terms of creativity and innovation. The ways in which a specific urban zone is used for the whole city image are primarily directed to attracting international attention and recognition, with the ultimate prospect of better positioning in the global market of cities and the overarching knowledge economy.
Keywords:
Design strategy, city clusters, public realm, knowledge economy, creative industries.
Session Chair
Binak Beqaj
Session Co-Chair
Elvida Pallaska
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 1:30 PM
End Date
31-10-2020 3:00 PM
DOI
10.33107/ubt-ic.2020.31
Recommended Citation
Limani, Ylber and Limani, Belinda, "The economic effects of creative city clusters: The case study of Eindhoven City" (2020). UBT International Conference. 359.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/359
The economic effects of creative city clusters: The case study of Eindhoven City
Lipjan, Kosovo
This research was carried out using qualitative research methods to explore the phenomenon of creative clusters and their relationship to urban image formation in the city. Based on relevant literature, the influence of creative industries on various urban socio- economic factors is analyzed. The impact on economic growth, innovation and the demand for livability of creative urban districts is discussed. The results indicate that the studied city is about to make a shift towards new approach by incorporating design and knowledge into its urban image. In this way, the studied city participates in the creative knowledge economy and radiates this by following the trend of creative clusters. The purpose of the city’s marketing strategy is to inspire economic growth by recruiting creative and knowledge-based workers capable of providing innovative novel products and services. Within this strategy the creative cluster model is used as motivational drive for engaged workers, community members and investors. The ultimate goal related to the city image is the acknowledgment of interested parties concerned with the excitement and progressiveness of the city in terms of creativity and innovation. The ways in which a specific urban zone is used for the whole city image are primarily directed to attracting international attention and recognition, with the ultimate prospect of better positioning in the global market of cities and the overarching knowledge economy.