The Typology of Consumers in Kosovo and Motivation
Session
Management, Business and Economics
Description
Based on the current situation in the Republic of Kosovo, I consider we are a consuming country, which means that, we are one society that is mainly dependent on consumption, which consumption we supplement it mainly by importing products and services. The market as a whole is quite complex and highly heterogeneous, therefore our objective identify consumer diversity. To understand their requirements and needs, we, through research and scientific methods, must define and divide consumers into their structure, typology and homogenization. Consumers are one of the key elements of the market and are part of the factor and the marketing dimensions. Marketing is so essential that an organization cannot imagine their business without them. Marketing is the starting point of any business,this is how consumers see it. Customer service is important since in any organization or company, customer or assisted directly, which is considered as externahl customer or internal customer, therefore applying marketing methods and concepts, their motivation must be understood for the purchase decision, or non-purchase of products and services. Consumer behavior research focuses on the questions: why people spend their time and their money in such activities, and how can we know them better.
Keywords:
Marketing, Consumer, Consumption, Motivation, Market
Session Chair
Arta Mulliqi
Session Co-Chair
Amir Imeri
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 1:30 PM
End Date
31-10-2020 3:00 PM
DOI
10.33107/ubt-ic.2020.283
Recommended Citation
Rama, Hamëz and Rexhepi, Nurtene, "The Typology of Consumers in Kosovo and Motivation" (2020). UBT International Conference. 434.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/434
The Typology of Consumers in Kosovo and Motivation
Lipjan, Kosovo
Based on the current situation in the Republic of Kosovo, I consider we are a consuming country, which means that, we are one society that is mainly dependent on consumption, which consumption we supplement it mainly by importing products and services. The market as a whole is quite complex and highly heterogeneous, therefore our objective identify consumer diversity. To understand their requirements and needs, we, through research and scientific methods, must define and divide consumers into their structure, typology and homogenization. Consumers are one of the key elements of the market and are part of the factor and the marketing dimensions. Marketing is so essential that an organization cannot imagine their business without them. Marketing is the starting point of any business,this is how consumers see it. Customer service is important since in any organization or company, customer or assisted directly, which is considered as externahl customer or internal customer, therefore applying marketing methods and concepts, their motivation must be understood for the purchase decision, or non-purchase of products and services. Consumer behavior research focuses on the questions: why people spend their time and their money in such activities, and how can we know them better.